Lincoln Fry

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The Lincoln Fry and a U.S. penny; both feature a likeness of Abraham Lincoln. Image from McDonald's marketing campaign.
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The Lincoln Fry and a U.S. penny; both feature a likeness of Abraham Lincoln. Image from McDonald's marketing campaign.

The Lincoln Fry was a fictional item made up for a viral marketing campaign in 2005. It was supposedly a McDonald's french fry with Abraham Lincoln's likeness on it in profile. The Lincoln Fry was featured in a television commercial that ran in the U.S. during February 2005's Super Bowl XXXIX, and in a complimentary blog, designed to appear to be an amateur production.

The prop fry used in the campaign was about four inches (10 cm) long and molded from polyurethane plastic.[1] The prop was eventually purchased by the GoldenPalace.com online casino for $75,100 in an online auction intended to raise money for the Ronald McDonald House Charities.[2]

[edit] Footnotes

  1. ^ Yahoo! auction description. Retrieved 1 January 2006.
  2. ^ Fry fetches $75,100. CNN/Money, 18 February 2005. Retrieved 1 January 2006.

[edit] External links

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