Licensing Industry Merchandiser's Association

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Founded in 1985, the Licensing Industry Merchandiser's Association (LIMA) is the industry trade group of the $80 billion licensing industry. With over 1,000 member companies representing everything from major movie and TV studios and mega corporate brands down to individual artists, LIMA pioneered the annual Licensing Show in NYC and conducts seminars at the show in all aspects of licensing. Originally 12 members, it now has offices in New York, London, Munich, Tokyo, and Shanghai.