Lance Inc.

From Wikipedia, the free encyclopedia

Lance, Inc.

Type of Company	Public (NASDAQ: LNCE)
Founded	1913
Headquarters	Charlotte, North Carolina
Industry	Snack food
Products	ToastChee Thunder potato chips Captain's Wafers Cape Cod Potato Chips Outpost Brand Beef Jerky
Revenue	$679.3 million USD (2005)
Employees	5,500
Slogan	Freshness
Website	http://www.lance.com/

Lance Inc., is an American company headquartered in Charlotte, North Carolina.

They manufacture snack foods such as

Captain's Wafers
Toastchee Crackers
Nekot cookies
Gold-N-Chees crackers
Cape Cod Potato Chips

Philip Lance and Salem Van Every, Lance's son-in-law, started selling single serve snacks in 1913. Two years later, they opened the doors of the Lance Packaging Company. In 1943, Philip Lance Van Every took over leadership of Lance, still a privately held company. Today, Lance, Inc. is a leader in the snack food industry.

Although Lance, Inc. is publicly traded, the Lance and Van Every families still maintain an active interest in the company.

Many snack cracker products manufactured by Lance are commonly referred to as "Nabs". The term "Nabs" today is used to reference any type of snack crackers, most commmonly those made and manufactured by Lance, Inc. Many in the southeastern United States prefer the term Nabs to generically mean the specific Toastchee brand of Lance crackers. The term has its origins back to 1924 when the National Biscuit Company (Nabisco) introduced a snack, put in a 5-cent sealed packet called "Peanut Sandwich Packet". They soon added a second, "Sorbetto Sandwich Packet". These packets allowed salesmen to sell to soda fountains, road stands, milk bars, lunch rooms, news stands etc. Sales increased and in 1928 the company adopted and started to use the name NAB, which immediately won the approval of the public. (~~TLXEA_13861319~~N). This term caught on and is still widely used today.