KZPT

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**KZPT**
Z 1041 Logo
City of license	Tucson, Arizona
Broadcast area	Tucson, Arizona
Branding	Z 1041
Slogan	Modern Hit Music
Frequency	104.1 MHz
Format	Alternative/Adult contemporary
ERP	3000 watts
Class	A
Owner	Journal Broadcast Group
Website	http://www.z1041.fm]

KZPT is a modern rock/adult contemporary station serving Tucson, Arizona. It is owned by Journal and broadcasts at 104.1 MHz with an ERP of 3 kW. The station is mainly focused on alternative rock, modern rock, and adult contemporary music of today. It also focuses on the biggest hits of the '90s to give it a more adult feel.

[edit] History

KZPT has always been an adult contemporary type of format. Throughout most of its time, it ran under the name "1041 The Point" and played a lot more '80s than most adult contemporary stations. The station was doing well and getting good ratings up and did a good job separating itself from KMXZ-FM's audience until about 2004. This was sort of a "blooming" time for stations flipping to adult contemporary formats. KWMT did so in 2003 and KSZR did so in November 2004 which really weakened The Point's audience. Some people that used to listen to KZPT moved to KWMT's "The Mountain" or KSZR's "BOB FM". By 2005 their ratings were suffering so badly that there were various rumors of format changes. Some rumors said KZPT would flip to an hurban format and others said they were flipping to a country format.

KZPT "The Point" logo before its change to Z 1041

Then in 2006 KZPT changed into "Z 1041". Their playlist is still a majority of what "The Point" used to play, only taking out the '80s music and adding more alternative rock. However, according to the latest ratings, Z 1041 is still recieving poor ratings. The current on-air lineup includes syndicated morning show Kidd Kraddick In The Morning, Carrie Benjamin middays, Ken Carr afternoon drive, and Cathy Rivers evenings. Weekends include Ben Aaron and Rob Hill.