KXBT
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| Broadcast area | Taylor/Austin, Texas |
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| Branding | "Beat 104.3" |
| Slogan | The BEAT of the ATX |
| First air date | June 26, 1998 |
| Frequency | 104.3 (MHz) 104.3 HD-2 for Urban AC |
| Format | Rhythmic Contemporary Hit Radio (Mainstream Urban) |
| ERP | 48,000 watts |
| Class | C2 |
| Callsign meaning | K TeXas' BeaT |
| Owner | Entercom Communications |
| Website | www.beat1043.com/ |
KXBT (Beat 104.3) is a Rhythmic Contemporary Hit Radio (Mainstream Urban) radio station serving the Austin area. The CBS Radio (but soon to be purchased by Entercom Communications) outlet broadcasts at 104.3MHz with a ERP of 48kw and is licensed to Taylor, Texas. Its transmitter is located in Coupland, Texas.
Urban AC can be heard on 104.3 HD-2 (HD Radio needed).
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[edit] History
Originally, the 104.3 FM frequency served the Temple-Killeen area market as KKIK. That was until 1998 when the frequency would be moved southward to the Austin area. Soon enough, KQBT began targeting Austin in 1998 as a Rhythmic Contemporary Hits station, playing Hip Hop, R&B, some Pop, and some Dance. At the time, the station served as a rhythmic version of a younger Urban formatted radio station alternative to then co-owned Urban AC station KJCE "K-Juice 1370" (now a talk radio station). This would eventually propel KQBT as one of Austin's Top 5 radio stations (sometimes #1) according to Arbitron ratings. By 2001, the station dropped Dance music and eventually Pop music from the playlist and has gone straight Hip Hop and R&B.
But in 2004, Howard Stern was expected back on the radio due in several markets due to Clear Channel firing him for indecency. And KQBT, along with five other replacement radio stations owned by what was then called Infinity Broadcasting (which owned Stern's show through syndication), was selected to carry the morning drive. As a result, there would be uncertainty that the Hip Hop/R&B format would even survive with Howard Stern on the air, so the frequency flipped to Talk Radio, changed calls to KOYT and called itself 104.3 The Coyote. The FM Talk format did not do well at all; because of this, the ratings tanked. So the frequency returned to Rhythmic Contemporary Hits format five months later under the former branding Beat 104.3 but with new call letters KXBT because KQBT was already assigned to a radio station in Llano, Texas, and later, a radio station in Albuquerque, New Mexico now. Even though it is a Rhythmic, this time KXBT skewed slightly towards an unofficial Mainstream Urban format, unusual for the market's demographics given the fact less than 10% of the Austin radio market's population is African American. To accommodate the return, the station held a campaign in early 2005 to "Make The Big Switch Back to the Beat," with the slogan at the time being "The People's Station" before finally settling on the current one, "The Beat of the ATX."
The station is currently in a battle with Rhythmic rival KDHT, Mainstream rival KHFI and Rhythmic Adult Contemporary rival KFMK-FM in Austin's Top 40 battle. Soon after the return to the format, KXBT has reintroduced Freestyle Dance music and added more Reggaeton music to the charts.
[edit] Current Lineup
Weekdays
- The Snoop Daniels Beat Morning Show - 5-10AM
- Cut Creator (Temporarily) - 10-2PM
- Lady K - 2-6PM
- Chico Rico - 6-10PM (Mon.,Tues.,Wed. til Midnight)(Live At Club Planeta Thursday's 10PM-1AM)
- DJ 2DQ - Midnight-4AM
Friday Nights
- Live at Paradox Night Club with Lady K and DJ2DQ - 10PM-1AM
- Screw at 2 with DJ LL and DJ Grip - 2-4AM
Saturdays
- Edie K - 6-10AM
- Lady K - 10-3PM
- E - 3-7PM
- T-Dub - 7-10PM
Saturday Nights
- Live at Spiros Night Club with DJ Southpaw & Snoop Daniels - 10PM-2AM
- Screw at 2 with DJ LL and DJ Grip - 2-4AM
Sundays
- Darla D - 6-10AM
- Swerve World Famous - 10-3PM
- Tony 2 Tone- 3-7PM (Sunday Ol' Skool Mix with DJ Crazy Craig 5-7PM)
- Live In The Den with Big Tigger - 7-10PM
- Subelo Reggaeton Radio with DJ Kassanova 10-Midnight
Occasionally on Weekends
- Lady K
- Chico Rico
NOTE: Live In the Den is better suited for an Urban formatted station. In this case, Austin has no official Urban formatted station (not counting KAZI, a community-based station), and KXBT sparsely plays Urban-targeted artists or not at all.
[edit] Station management
- Program Director Dusty Hayes
- Music Director TBA
[edit] External links
| Austin, Texas FM radio stations (Arbitron #42) KNLE 88.1 | KMHF 88.5/104.7 | KAZI 88.7 | KMFA 89.5 | KTSW 89.9 | KUT 90.5 | KOOP 91.7/KVRX 91.7 (Share-time) | KQJZ 92.1/KQOT 106.3 | KKLB 92.5 | KDHT 93.3/99.7 | KLBJ 93.7 | KAMX 94.7 | KKMJ 95.5 | KHFI 96.7 | KVET 98.1 | KRXT 98.5 | KHHL 98.9 | KASE 100.7 | KROX 101.5 | KPEZ 102.3 | KBPA 103.5 | KXBT 104.3 | KXXS 104.9 | KFMK 105.9 | KGSR 107.1 | KINV 107.7 |
