KVMI

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KVMI

City of license	Arthur, North Dakota
Broadcast area	Casselton/Fargo-Moorhead
Branding	103.9 The Truck
Slogan	Today's Hot New Country
First air date	1990s
Frequency	103.9 (MHz)
Format	Commercial; Country
Power	25,000 watts
Class	C3
Callsign meaning	Vision Media Incorporated (former owner)
Owner	James A. Babbitt III

KVMI, known as 103.9 The Truck, is a radio station serving the Fargo-Moorhead area that airs a country music format. They are licensed to Arthur, North Dakota with studios in Casselton, North Dakota and serve Fargo-Moorhead as a rimshot signal, which prevents the station of having a large listener audience in the immediate Fargo-Moorhead area.

KVMI originally signed on 96.7 FM in the 1990s with an oldies format as "Kool 96.7". Kool 96.7 later changed its format to a hot talk format. In 2003, KVMI moved from its 5 kilowatt 96.7 signal to a new 25 kilowatt 103.9 frequency at a new transmitter site. The frequency move was to allow for a better signal in the Fargo area, though it is still a rimshot signal.

The move to 103.9 also encountered a format change back to oldies as "Kool 103.9". Increasing competition from KEGK "Eagle 106.9", which has a better signal in Fargo, forced KVMI to change its format to adult contemporary as "Star 103.9" in 2004.

KVMI changed to a country music format as "103.9 The Truck" in January 2006, along with relocating the studios from West Fargo to Casselton, ND. The Truck also broadcasts high school athletics for rural Cass County, where they now serve rural Cass Country (where its signal is the best) as well as Fargo to a less of an extent.

[edit] External links

• Query the FCC's FM station database for KVMI
• Upper Midwest Broadcasting - Information on the move from 96.7 to 103.9