KVI (AM)

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"KVI" redirects here. For the marketing term, see Key Value Item.

KVI is a conservative Talk radio station in the United States, serving Seattle, Washington and the Puget Sound region. The Fisher Communications outlet broadcasts at 570 kHz with ERP of 5kw-D/1kw-N.

[edit] History

KVI's legacy can be traced back to its debut on November 24, 1926, where it was licensed to Tacoma, Washington at 1280AM. By the Spring of 1928 they would relocate its signal to 1060AM, followed by another move to 760AM in the Fall. By September 1932 they would move to its permanent 570AM location. In 1949 they would relocate their studios and their city of license to Seattle. KVI broadcasts from a single tower on Vashon Island.

In 1959 Gene Autry's Golden West Broadcasters would add KVI to its portfolio, where under its ownership would bring to the market a very successful Personality Adult Contemporary format in 1964. By 1973 KVI would evolve into a Middle of the Road(MOR) direction, where it was during this period that they would establish themselves as a dominant player in the market. KVI was the original flagship station for the Seattle Mariners from 1977 - 83.

However this come to an end by 1982, when they began to gradually add more Talk programming. But that too would also come to an end in July 1984, when they switched to Oldies. That direction would last less than a decade. By 1992 they had a Talk format again. At first they used the slogan "the balanced alternative" with a lineup alternating liberal and conservative talk hosts, but in 1993 dropped all their liberal hosts except Mike Siegel. Siegel, formerly a liberal, swung right in his views during this period and remained on the station. The other slots were filled by a lineup of both local and nationally syndicated conservatives. By May 1994, the year they were sold (along with KPLZ-FM) to Fisher Communications, KVI had an almost entirely Conservative Talk format, that they still program today, with the exception of re-broadcasting of Art Bell and George Noory's syndicated program Coast to Coast AM.

KVI is one of three AM conservative talk stations in the Seattle-Tacoma radio market, the other two being KTTH and KKOL.

[edit] Radio Ratings

The following table shows the AQH Share information from Arbitron Ratings data.

AQH is an abbrieviation for Average Quarter-Hour Persons (AQH Persons). The average number of persons listening to a particular station for at least five minutes during a 15-minute period.

Share is the percentage of those listening to radio in the Metro who are listening to a particular radio station.

AQH Share Equation is [AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

AQH Share for Persons age 12+, Mon-Sun 6AM-Mid

Station	Spring '05	Summer '05	Fall '05	Winter '06
KVI AM	3.1 Share	2.6 Share	3.1 Share	3.1 Share

KVI-AM is currently ranked #13 of 36 Seattle radio stations in Arbitron Ratings Data for Winter of '06.

[edit] External link

• Station website
• Query the FCC's AM station database for KVI