Kuwait Petroleum International Limited

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Image:Q8 logo Delft.jpg

[edit] History

1938 Discovery of Oil in Kuwait
1975 Nationalisation Oil wells in Kuwait
1980 Foundation Kuwait Petroleum Corporation
1983 Foundation Kuwait Petroleum International Limited - Acquisition Gulf Oil in the Benelux, Sweden and Denmark
1984 Acquisition Gulf Oil in Italy
1986 Acquisition Ultramar in UK - Introduction of the Q8 brand
1987 Acquisition of BP in Denmark
1990 Acquisition Mobil Oil in Italy
1993 Acquisition BP in Luxembourg
1997 Joint Venture with Agip - Milazzo refinery in Sicily
1998 Joint Venture OKF and KP Sweden
1998 Acquisition of BP retail Belgium
1999 Acquisition of Aral Belgium
2003 Benelux + France + Germany = KPNWE
2004 Acquisition of Tango in the Netherlands (62 sites), Belgium (4 sites) and Spain(1 site)

[edit] Origin of brand

A Dhow near Dar es Salaam, Tanzania.

When it was launched in 1986, the Q8 brand was an instant success. Its strength and originality made it stand out from competing brands, earning a rapid recognition and awareness in the market places. Today almost 20 years after conception it is still being used as an example of good logo design.

The graceful sails of a dhow, a typical Arab sailboat, recall a rich history that begins somewhere in antiquity with pearl divers. They also evoke the history of what once was a proud seafaring nation. The colours yellow, red and blue symbolise the desert, sun and sea receptively.