KRVU-LP

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KRVU-LP
Redding / Chico, California
Branding	My 21 (formerly UPN 21)
Slogan	"The Northstate's Sports Leader"
Channels	21/22 (UHF), 13 (Redding/Chico cable), 2 (Siskiyou County cable) analog, no digital
Affiliations	My Network TV (primary) i Network & LeSEA (secondary)
Owner	Sainte Partners II, L.P.
Founded	1989
Call letters meaning	K Redding/Sacramento Valley UHF
Former affiliations	UPN (now CW)
Website	www.upn21tv.com

KRVU-LP (KRVU-TV on air) My 21 is now a My Network TV Network affiliate based in Chico, California (city of license is Redding, California). The station is owned and operated by Sainte Partners II, L.P. of Modesto, California. The company president and chief executive officer is Chester Smith and the station's general manager is Doug Holroyd. Sainte also owns KCVU-TV (a FOX affiliate), KUCO-LP (Univision) and KXVU-LP (Telemundo) in Chico, two stations in Medford, Oregon, KFBI-LP and KMCW-LP (Telemundo), and operates with four stations in Eureka, California. KRVU's transmitter location are in Redding, California. The station is seen on three cable systems in northern California, Comcast Cable Channel 13 in Chico, Charter Cable Channel 13 in Redding and Northland Cable Television Channel 2 in Mt. Shasta and Yreka.

My 21 is the North Valley's broadcast source for KTVU's Ten O'Clock News and has broadcast reruns on former KHSL-TV mainstay program The Moriss Taylor Show since the late 1990's. They also debuted a new local version of American Idol called So You Want To Be A Star, hosted by actress/singer Linda Regan, in 2005. The show was an instant smash with Redding resident Kim Walker winning the competition and getting a chance to sing the Star-Spangled Banner at a Sacramento Kings NBA game at ARCO Arena in Sacramento, California in February 2005. She was interviewed by Kings broadcaster Jim Kozimor during halftime for the UPN 21 audience only. However, commentators Grant Napear and Jerry Reynolds plugged the show and the station during the broadcast which also aired on KXTV in Sacramento. A second season of So You Want To Be A Star was planned, but the primary sponsors backed out and the project was abandoned. (Sister station KCVU-TV FOX 30 holds a local contest called "Northern California Idol", where the winner gets a bid to audition for American Idol, thus was the inspiration for the series).

KRVU became the primary affiliate of the newly-formed My Network TV on September 5, 2006. They were an affiliate of UPN since 1989, but changed its affiliation following the merger of UPN and WB to become the CW Network (CW affiliate KIWB is now owned by Catamount Broadcasting).

KRVU shares the "My 21" moniker with KAME-TV of Reno, Nevada.

[edit] i Network & LeSEA programming

KRVU is a secondary "i" affiliate, airing Doc, Mama's Family, Green Acres during the weekday mornings and the i Movie on weekends. They also air programming from LeSEA Broadcasting including Live from Studio B and The Best of Harvest on Saturdays beginning at 7:00am Pacific Time and classic movies every weekday morning beginning at 10:30am Pacific Time. LeSEA programming also airs on sister station KFBI of Medford, Oregon.

[edit] Past General Managers

• Melvin J. Querio, founding GM (1993-1996, died)
• John Stahl (1996-1998, now GM at KHSL-TV)
• Doug Holroyd (1998-present)

[edit] External links

• KRVU 21's website
• KCVU 30's website
• Query the FCC's TV station database for KRVU