Kraft Television Theatre
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Kraft Television Theatre was an American TV drama/anthology television program that ran from 1947-1958.
The show was an example of the Anthology drama, a program format that, unlike an episodic series, created new stories and new characters each week, essentially producing plays for television. It was one of the last of such series to be done live. Rod Serling won a writing Emmy Award for the episode Patterns in 1956. This episode is arguably the most well-regarded of the show. The series may now be known for giving several actors and directors their start, but in its time it was a "prestige" show for NBC.
The show was created in part to promote Kraft's new Cheez Whiz product.