Talk:KNHC-FM

From Wikipedia, the free encyclopedia

[edit] Sponsorship? Underwriting?

http://en.wikipedia.org/w/index.php?title=KNHC_%28FM%29&curid=1104464&diff=0&oldid=0

Some explain to me the actual difference? This is doublespeak nonsense. A company pays to support part of the station and in return they get to have what are unmistakably advertisements played on the station -- with the added insertion of a announcer's prologue pointing out that they are supporting the station or the given show.

Not WP's problem if you can't live with the thought that these advertisements mess up the solidity of your station's insistence of being non-commercial.

- Keith D. Tyler [flame] 05:10, Feb 13, 2005 (UTC)

The "actual difference", I suppose, is just quantitative. C89.5 plays two or three minutes of advertisements an hour (except during funding drive weeks). Most of those are things like "Drunk driving is bad! Here's a bunch of statistics about it! This message was sponsored by XYZ, underwriters of this program" or "Recycling is good! Here's some stirring music and words about the environment! This message sponsored by ABC, underwriters of this program." It's definitely advertising, but different than the standard FM radio station model, which has, what, ten to fifteen minutes advertising per hour? At least while I was listening to C89.5 more regularly than I do now, not every show actually had sponsors; it was entirely possible to listen three or four hours straight without hearing advertisements, even of the public service variety. Corvi 04:46, 9 March 2006 (UTC)

-- Difference between underwiting and advertising: http://academic.scranton.edu/organization/wusr/business.html Atomic Taco 04:53, 11 May 2006 (UTC)

There is a legal difference between "advertising" and "underwriting". KNHC is a non-commercial station, which means it is prohibited by law from playing commercial advertisements. For an item to be called underwriting it needs to pass a strict set of guidelines. Underwriting cannot contain:

Comparative statements (e.g. the best, bigger, faster)

Qualitative statements which involve subjective evaluation of quality (e.g. fine, great, rich, superb)

Price information (including "free")

Call to action statements which direct the audience: to call, to visit, to try, to compare

Inducement to buy statements which direct the audience to purchase the product (e.g. free trial period, 2 for 1)

66.165.21.53 06:30, 12 May 2006 (UTC)

History needs more cleanup. Most of it is too hard to follow or else deals with details that are not encyclopedic. - Keith D. Tyler ¶ [AMA] 17:51, Jun 6, 2005 (UTC)

Can we add the WorldWide things back in that Robert Moore took out? They are essentail; it's the naming of the station. Atomic Taco 04:53, 11 May 2006 (UTC)