KMAX-FM

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KMAX (95.7 )FM is a radio station in San Francisco, California. The station, known on-air as "Max FM", currently programs an "Adult Hits" format, playing a mix of contemporary hit music from the 1970's, '80s, '90s and today. Their slogan is "70s, 80s, Whatever we feel like!" Other examples of the Adult Hits format include Jack FM and Bob FM.

KMAX is owned and operated by Bonneville International Corporation, and broadcasts from studios at 3rd and Howard in San Francisco, with transmitter on Mount San Bruno. Bonneville also owns San Francisco radio stations KOIT and KDFC.

Historically, the station was a long-time classical music station known as KKHI, running a commercial classical music format from 1962 to 1994. After Group W acquired the station, the frequency then became KPIX-FM, a sister station to CBS television affiliate KPIX. It aired a talk format with Dr. Laura Schlessinger, among other hosts. During this period, the station briefly attained an all-time ratings high by airing non-stop coverage of the O.J. Simpson trial. After a few years, Group W successor Infinity Broadcasting (now CBS Radio) sold the station to Bonneville. Not only did the callsign change to KZQZ-FM, it underwent a series of format changes: First it was converted into Top 40-formatted "Z95.7," then into classic hits "957 The Drive" with call leters KKDV, and next into country-formatted "95.7 The Bear" with call letters KZBR. Unfortunately, the audience for mainstream pop country in the Bay Area turned out to be quite small, so the change was made on May 11, 2005 to the current format to try to boost ratings. The station changed to its current "95.7 MAX FM" position on April 13, 2006 and a few months later adopted the KMAX call letters. [1]

KMAX started with a full complement of announcers, but moved to a more-music, DJ-free approach in mid-April, 2006. [2]

[edit] External links

• 95.7 MAX-FM
• Shoutcast MP3 Stream, 64k
• Query the FCC's FM station database for KMAX