Kleeneze
From Wikipedia, the free encyclopedia
Kleeneze Homecare is a multi-level marketing company, and was started in 1923, in Bristol, England. The founder, Harry Crook, had emigrated to America with his family several years earlier and while there joined Fuller Brush as a sales representative. He returned to Bristol several years later and started his business making brushes which were sold door to door by salesmen.
During the war years of 1939-1945, women were encouraged to become salespeople while the men were away fighting.
Since the 1980s, Kleeneze has offered a different approach, by using catalogues to sell over 2500 products. Now each Independent Distributor only needs to deliver those catalogues to householders in the area where they live. The distributor then delivers the products several days later.
The company remained at its original site for almost 80 years, but in May 2004 relocated to its brand new office headquarters and distribution centre in Warmley, Bristol to cater for future growth and expansion into Europe.
Kleeneze was a founder member of the Direct Selling Association, and is also the oldest network marketing company in Europe, having started its networking operations in the 1970s. Kleeneze also works closely with the Neighbourhood Watch Association.
After trading for over 80 years throughout the United Kingdom, expansion of its Network Marketing business program into Europe started with the Republic of Ireland, followed by the Netherlands in 2004 and Germany in 2006.
