KFDX-TV

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KFDX-TV
Lawton, Oklahoma/Wichita Falls, Texas
Branding	KFDX 3/KFDX 3 News
Slogan	The Spirit of Texoma
Channels	3 (VHF) analog, 28 (UHF) digital
Affiliations	NBC
Owner	Nexstar Broadcasting
Founded	April 12, 1953
Website	www.kfdx.com

KFDX or KFDX 3 is the NBC affiliate located in Wichita Falls, Texas but also serves Lawton, Oklahoma. Its transmitter is located at the studio in Wichita Falls.

The station signed on April 12, 1953.

Local newscasts, branded "KFDX 3 News" since the fall of 2005 after being known as "Newscenter 3" since 1977, air weekdays at 6am, Noon, 5pm, 6pm, and 10pm, as well as weekends at 6pm and 10pm.

The long-running agriculture/public affairs program "RFD-3" airs at 5:30am weekdays, and has been a staple of area television for decades. It is hosted by Joe Brown, the station's farm director and also farm editor of the local newspaper.

For many years the late Warren Silver, who originally joined KFDX when it signed on 1953, served as the station's chief weathercaster and announcer. Silver became the station's general manager from 1971 to 1988. After his retirement, Silver continued as a contributor to the station with weekly reports on senior citizens' issues during Newscenter 3's 6 p.m. broadcast entitled The Silver Report.

Another longtime KFDX weathercaster who appeared on Channel 3's 10 p.m. newscast from 1954 to 1971 was dubbed "Tom Crane the Weathervane." Crane was later the vice-president of a Wichita Falls bank and now operates local advertising agency Crane & Company.

Current KFDX Chief Meterologist Skip McBride, a retired airman who has worked at KFDX since 1983, is the area's most experienced and longest running weathercaster in local television still on the air today.

The late Don Alexander, leader of rock-and-roll band "Alexander & the Greats", and composer of the 1964 hit single "Hot Dang Mustang," came to KFDX in the late 1950s. For several years he hosted an afternoon children's program, "Stage Coach Three." Alexander later served as anchorman and occasional news director at KFDX from 1964 to 1980.

Nat Fleming, a local country and western band leader, hosted his own afternoon variety program "The Nat Fleming Show" on Channel 3 from its inception in 1953 until the early 1960s. Fleming was also the longtime owner of a Wichita Falls western wear store, The Cow Lot, which closed its doors in 2006. In his TV ads Fleming was most popular for the tagline "You Can Tell By Looking if It Came From The Cow Lot."

[edit] External links

• KFDX's Homepage
• Query the FCC's TV station database for KFDX