Keyword bucketing

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Keyword Bucketing is a tactical execution of a Pay per click (PPC) strategy. Its purpose is to create highly targeted text ad on the search engines to increase click-through rate (CTP) and return on advertising spend (ROAS: the amount of revenue generated per unit of currency spent on a given advertising method)[1][2] [3].

It involves categorizing all your keywords into similar "buckets". Once that is finished, a specific ad is written for each keyword bucket.


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