KEYE-TV

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KEYE-TV
Austin, Texas
Branding	CBS42
Slogan	Coverage You Can Count On
Channels	42 (UHF) analog, 43 (UHF) digital
Affiliations	CBS
Owner	CBS Corporation
Founded	1982
Call letters meaning	K EYE (referring to the CBS Eye Logo, also to The Eyes of Texas)
Former callsigns	KBVO-TV (1982-95)
Former affiliations	Independent (1982-87) Fox (1987-95)
Website	www.keyetv.com

KEYE-TV, "CBS42") is the CBS owned and operated station in Austin, Texas, USA. KEYE-TV is currently owned by the CBS Corporation. Its transmitter is located in Austin.

The station started in 1982 as KBVO-TV, Austin's first independent station. The calls came from the University of Texas at Austin's mascot, Bevo. It was originally owned by a local businessman. In 1987, it became affiliated with the upstart Fox network and began calling itself "FOX42" on-air in the late 1980s.

In 1995, after Fox purchased KTBC, thus moving its affiliation there, KBVO took over the CBS affiliation and changed its calls to KEYE. The callsign is taken from a dual meaning: one refers to the famous CBS Eye Logo; the other refers to the fight song of UT Austin, The Eyes of Texas. It called itself "K-EYE 42, Your Eye on Austin" until 1999, branding was shortened to simply "K-EYE," on account of the fact that it was now available to all Austin area cable subscribers on cable channel 5 (few households still used traditional UHF antennas to pick up the signal on channel 42). In 2000, KEYE became the second O&O of any major network in the market when CBS bought the station from Granite Broadcasting. In 2005 it was rebranded again, strangely enough, to "CBS42 K-EYE" (under the "CBS Mandate") to reflect CBS ownership and for cable subscribers to avoid confusion with San Antonio's CBS outlet KENS-TV, seen on VHF analog channel 5. As of 2006, it is simply branded CBS42 with the K-EYE branding conventions gradually phased out after eleven years.

Since 2002, KEYE has been the Austin home for pre-season games of the Houston Texans, in addition to airing CBS' coverage of the AFC package of NFL games. As of April 3, 2006, the station is also the official home of the Dallas Cowboys in Austin and will air pre-season games as well as several Cowboys-related shows during the NFL season.[1]

Along with WWJ-TV (channel 62) in Detroit, KEYE is only one of two CBS owned-and-operated stations on the UHF dial. It has consistently traded third and fourth place in the Austin Neilsens with KTBC since the affiliation switch, unable to capitalize on either its new CBS programming or the buzz generated by the new newscasts. In contrast, KTBC's newscasts and CBS programming were consistently ranked first in the market prior to switching to Fox [2]) [3]

Contents 1 Newscasts 1.1 Weekdays 1.2 Saturday 1.3 Sunday 2 Trivia 3 Address 4 References 5 External links

[edit] Newscasts

Before switching networks to CBS, KEYE (then KBVO) had no newscasts with the exception of nightly, three-minute updates aired during Fox prime time from a small closet studio. After the affiliation swap, on July 3, 1995, KEYE immeidately launched a full slate of newscasts. Since that time, the only newscast to be dropped is the noon show - the station has also expanded the morning show as well as added three new hours of weekend morning newscasts. KEYE started out with an Eyewitness News format (titled K-EYEwitness News), which was used until 2000. (The newscast title was shorted to KEYE News in late 1998, which was used until the "CBS Mandate" was put in place and the title became CBS 42 K-EYE News and then simply CBS 42 News.)

In contrast to former Fox stations on UHF that are now CBS, ABC or NBC stations -- which often have had no success against their better-established news competitors, resulting in several cancellations -- KEYE has been successful with their newscasts in a mostly-UHF market, competing with KTBC, KVUE, and KXAN-TV, thus making it one of the fastest growing stations in Central Texas.

[edit] Weekdays

• CBS42 Morning News - 5-7 a.m.
  • Anchors: Fred Cantu & Elizabeth Dannheim
  • Meteorologist: Susan Vessell

• CBS42 News at Five - 5-5:30 p.m.
  • Anchors: Ron Oliveira & Judy Maggio
  • Chief Meteorologist: Byron Webre

• CBS42 News at Six - 6-6:30 p.m.
  • Anchors: Ron Oliveira & Judy Maggio
  • Chief Meteorologist: Byron Webre
  • Sports Director: Skip Baldwin

• CBS42 News, "The Update" - 10-10:35 p.m.
  • Anchors: Ron Oliveira & Judy Maggio
  • Chief Meteorologist: Byron Webre
  • Sports Director: Skip Baldwin

[edit] Saturday

• CBS42 News at Six - 6-6:30 p.m.
  • Anchor: Kim Miller
  • Meteorologist: Kelly Slifka
  • Sports Anchor: Allison Smith

• CBS42 News, "The Update" - 10-10:35 p.m.
  • Anchor: Kim Miller
  • Meteorologist: Kelly Slifka
  • Sports Anchor: Allison Smith

[edit] Sunday

• CBS42 News at Five-Thirty - 5:30-6 p.m.
  • Anchor: Kim Miller
  • Meteorologist: Kelly Slifka
  • Sports Anchor: Allison Smith

• CBS42 News, "The Update" - 10-10:35 p.m.
  • Anchor: Kim Miller
  • Meteorologist: Kelly Slifka

• Sunday Sports Extra - 10:35-11:05 p.m.
  • Sports Director: Skip Baldwin
  • Sports Anchor: Allison Smith

[edit] Trivia

• Channel 42 had been the original home of NBC affiliate KHFI-TV, when it signed on in 1965. That station moved to channel 36 in 1973 and is now KXAN-TV. For nine years until KBVO's first broadcast, the channel was dark.
• Currently, the master control for KEYE is run out of sister WTOG in Tampa. However, with WTOG's own master control to move to Norfolk's WGNT, it is unclear where KEYE will be mastered in the future.
• Even though KEYE is owned by CBS, the Austin CBS Radio cluster (consisting of KAMX, KKMJ, KXBT and KJCE) are housed in a different building in South Austin. In August 2006, Entercom Communications announced its purchase of the radio station cluster; however, FCC approval of the deal is contingent on Entercom's divestiture of three radio stations in Rochester, New York.

[edit] Address

10700 Metric Blvd
Austin, TX 78758

[edit] References

• "Dallas Cowboys align with KEYE" Austin Business Journal, April 3, 2006
• "KVUE, KXAN hold on in latest ratings" Austin Business Journal, August 30, 1996
• "KVUE sweeps up competition in November" Austin Business Journal, December 20, 1996

[edit] External links

• KEYE Website
• Query the FCC's TV station database for KEYE-TV
• AustinTVNews.com :: KEYE

Broadcast television in the Austin market  (Nielsen DMA #53)
KTBC 7 (Fox) - K09VR 9 (Ind/Bloomberg/Fuse) - KVAT-LP 17 (LAT TV) - KLRU 18 (PBS) - KADF-LP 20 (AZA) - KVUE 24 (ABC) - KGBS-CA 32 (Ind) - KXAN 36 / KXAM 14 (NBC) - KXLK-CA 40 (HSN) - KEYE 42 (CBS) - KBVO-CA 51 (TFU) - KNVA 54 (The CW/MNTV) - KAKW 62 / 31 (UNI)
Local cable television channels
KLRU2 / KLRU-G (PBS) - News 8 Austin
San Antonio stations licensed within the Austin market
KCWX 2 (The CW) - KNIC 17 (TFU)
Defunct Television Stations
K13VC (Ind)