KDND
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| Broadcast area | Sacamento |
|---|---|
| Branding | "107.9 The End" |
| Slogan | Today's Hit Music |
| First air date | 1940s |
| Frequency | 107.9 (MHz) |
| Format | Top 40 Mainstream |
| ERP | 50,000 watts |
| Class | B |
| Callsign meaning | Its 107.9 frequency, which is at the eND of the FM dial (The first D in the call letters subsitutes for the E) |
| Owner | Entercom |
| Website | http://www.endonline.com/ |
KDND-FM, 107.9 The End is a Mainstream Top 40 outlet based in Sacramento, California, USA. They are owned by Entercom and broadcasts its format at 107.9 MHz with an ERP of 50 kW. KDND has playing Top 40 hits since it flipped from Classic Rock in 1998.
The station is also one of three Top 40 stations battling it out for listeners in the Sacramento radio wars. Rhythmic Top 40 rivals KSFM and KBMB are the other two.
[edit] History
The station began as a simulcast of KXOA-AM in the late 1940s. During this period, KXOA broadcast a traditional MOR/block programming format. It is similar to what most broadcast stations provided during the postwar period. In the mid-1950s, KXOA flipped to a Top 40 format. KXOA-FM continued to simulcast the AM station through the 1960s. In the 1960s, the FCC dictated that all FM stations in areas having a population greater than 250,000 people must dedicate at least 50% of their broadcast schedule to separate programming from AM sister stations. In the late 1960s, KXOA-FM separated from its AM counterpart and programmed “Adult Contemporary” music from 7:00 AM to 3:00 PM. After that, it began simulcasting KXOA-AM’s Top 40 programming until it signed off at midnight.
In 1970, KXOA-FM flipped its format from its Adult Contemporary/AM simulcast to automated Country. During this time, KXOA AM and FM were sold to separate parties. The AM station was sold to investors involved in the ownership of KSJO in San Jose. The FM station was sold to Drake-Chenault, a national radio syndicator.
Drake-Chenault provided a syndicated Oldies format to stations on a nationwide basis. The format was known as “Solid Gold”. In early 1971, they flipped KXOA-FM to their “Solid Gold” format. The automated format featured Top 40 hits from 1955 through the current period (basically “recurrents”). The format ran from early 1971 through the summer of 1972.
At that time, the owners of KXOA-FM changed the format to Progressive Rock. They station was now known as “Earth Rock 108, KXOA.” The owners hired Steve Rosetta as General Manager and Rick Carroll from KNDE as a consultant to program the station. The station featured live announcers. To differentiate itself from the eclectic, Free Form KZAP, the station featured a formatted Progressive Rock sound. However, the format was loose enough that the air talent could play listener requests as well as a few personal choices. Air talent included Tom Buck, Tom Cale and Kent Randles. The station’s owners did not promote the station very heavily. Accordingly, the format was rather short lived, lasting only until February 1973. At that time, the owners flipped the format back to the automated “Solid Gold” format it had run previously.
In June 1974, Drake-Chenault sold the station to San Diego-based Brown Broadcasting, owners of KGB AM and FM. The new owners flipped the format to a Top 40 format and called the station “Super Stereo K-108 FM.” At night, the station featured some album rock programming. The format was rather short lived. In the spring of 1975, the format was adjusted to become an album-oriented “Mellow” Rock station. The owners tagged the station as “The Mellow Home, K-108 FM.” The format was quite successful throughout the remaining half of the 1970s. By the early 1980s, the format was tweaked to become a “Soft Adult Contemporary” station. The ratings for the station were rather high, and success continued throughout the remainder of the decade.
In the early 1990s, KXOA-FM’s popularity began to wane. The late 1980s and early 1990s saw the rise of two additional FM Adult Contemporary stations (KYMX and KAER) in the Sacramento area. So, the station attempted a short-lived up-tempo Adult Contemporary format with the nickname “XTRA 107.9.”
The format did not increase the station’s ratings, so the station changed over to a “Classic Hits” format in the spring of 1994. The station became “Arrow 108.” “Arrow “was a sort of acronym for “all rock and roll oldies.” The format had been developed on KCBS-FM (93.1) in Los Angeles in the early 1990s and had brought some ratings success to the station. Basically, the music was rock singles that received airplay on Top 40 radio during the 1960s through the 1980s. The format was fairly successful, both nationally and locally.
In 1996, Brown Broadcasting sold KXOA-FM to Entercom (which already owned KSEG and KRXQ). The station continued to program the “Arrow” format until the summer of 1998. The owners flipped the station to a CHR-Pop format, and changed the call letters to KDND. The station was named “The End”, apparently as a reference to the station’s 107.9 position on the FM dial.
The station continues it's CHR-Pop format today, with the top rated morning show "The Morning Rave", Alecia in the mid-day, Christopher K (who has been with The End since its inception in 1998) afternoons, and Doug Lazy at night.
[edit] External links
| Sacramento FM radio stations (Arbitron #27)
By frequency: 87.7¹ | 88.1 | 88.9 | 89.3 | 90.5 | 90.9 | 91.5 | 92.1 | 92.5 | 93.7 | 94.3 | 94.7 | 96.1 | 96.9 | 97.7 | 97.9 | 98.5 | 99.9 | 100.5 | 101.1 | 101.5 | 101.9 | 102.5 | 103.3 | 103.5 | 103.9 | 104.3 | 105.1 | 105.5 | 105.5 | 105.9 | 106.5 | 107.9 By callsign: K290AI | KBAA | KBMB | KCCL | KDEE | KDND | KEAR | KGBY | KHYL | KKFS | KKTO | KLMG | KMJE | KNCI | KQEI | KQJK | KRCX | KRXQ | KSEG | KSFM | KSSJ | KTKZ | KTTA | KVIE | KWOD | KXCL | KXJZ | KXSE | KXPR | KYDS | KYMX | KZZO ¹ Audio for TV channel 6 (PBS) |
