KBMB
From Wikipedia, the free encyclopedia
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| Broadcast area | Sacramento |
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| Branding | "103.5 the Bomb" |
| Slogan | Sacramento's Official Hip Hop Station |
| First air date | 1998 |
| Frequency | 103.5 (MHz) |
| Format | Rhythmic Contemporary Hit Radio |
| ERP | 6,000 watts |
| Callsign meaning | K BOM B |
| Owner | Entravision Communications |
KBMB, also known as 103.5 The BOMB, is a Rhythmic Contemporary Hits outlet serving Sacramento, California. The station is owned by Entravision Communications. KBMB has been well known for playing the most hip hop in Sacramento.
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[edit] History
The station debuted with a straight-ahead Urban Contemporary format in 1998, targeting the African-American community at first. Reflecting the market's demographics, 12% of the Sacramento radio market is African American, so the station survived on the format on a Community Radio type of level as it was the only Black-owned station at the time. The station once had Jayare Johnson, who hosted the Bassement Show, and E-Bro. But by 2004 they shifted their direction and evolved to Rhythmic Contemporary Hits upon change of ownership, thus making KBMB a competitor in Sacramento's Top 40 wars, along with Rhythmic Contemporary Hits rival KSFM, mainstream Top 40 rival KDND and Rhythmic AC KHYL.
Of note, the Sacramento market has over 125,000 Blacks but is more likely to have a rhythmic station since Blacks represent around 12% of the population overall of the market.
[edit] Ratings
Sacramento has always been a fierce market for Top 40 stations, which has seen more than one competitor claiming the crown. KBMB is no exception, having beaten KSFM and KDND several times since its debut, most recently in the Spring 2006 Arbitrons, where The Bomb was ranked number 4 in Sacramento ratings, ahead of rivals KSFM and KDND. But KSFM has dominated The Bomb overall, mainly due to KSFM's large reception and KBMB's small range. KBMB have also been beaten at times by KDND, a station that plays little hip hop, and like KSFM, also has a powerful signal.
[edit] Today
When KBMB was sold to Entravision in 2004, the officials there did not want a nationally syndicated morning show anymore for the station. As a result, The Doug Banks Show would be dropped for good, along with The Tom Joyner Morning Show (which aired from 3 AM to 6 AM due to the fact it was Eastern/Central Time Zone based).
In 2005, long time 106 KMEL air personality Short-E, and ex-KSFM Davey D both joined the Bomb Family. Both have enjoyed high ratings since their arrival to KBMB. Also, in 2005, DJ Knuckles was named West Coast DJ of the Year, and is one of the top 100 best DJ's in the nation. However, in late May 2006, DJ Knuckles left The Bomb and joined 106 KMEL, one of the most listened stations in the nation. Template:True fact
[edit] On-Air Line Up(Mon-Fri)
5:30a.m.-10a.m.: Davey D In The Morning 10a.m.-2p.m.: Nikia (w/Throwback Mix @ Noon w/DJ Tosh) 2p.m.-6p.m. : Short-E (w/5pm Mixshow) 6p.m.-10p.m.: Noah Ayala(Mon-Thu), Baka Boyz(Fri, 6p.m.-9p.m) 10p.m.-Midnight: Slow Jams(Mon-Thu), Mixshow(Fridays) {fact}
[edit] External links
| Sacramento FM radio stations (Arbitron #27)
By frequency: 87.7¹ | 88.1 | 88.9 | 89.3 | 90.5 | 90.9 | 91.5 | 92.1 | 92.5 | 93.7 | 94.3 | 94.7 | 96.1 | 96.9 | 97.7 | 97.9 | 98.5 | 99.9 | 100.5 | 101.1 | 101.5 | 101.9 | 102.5 | 103.3 | 103.5 | 103.9 | 104.3 | 105.1 | 105.5 | 105.5 | 105.9 | 106.5 | 107.9 By callsign: K290AI | KBAA | KBMB | KCCL | KDEE | KDND | KEAR | KGBY | KHYL | KKFS | KKTO | KLMG | KMJE | KNCI | KQEI | KQJK | KRCX | KRXQ | KSEG | KSFM | KSSJ | KTKZ | KTTA | KVIE | KWOD | KXCL | KXJZ | KXSE | KXPR | KYDS | KYMX | KZZO ¹ Audio for TV channel 6 (PBS) |
