KBFB
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City of license | Dallas, Texas |
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Broadcast area | Dallas/Fort Worth |
Branding | "97.9 The Beat" |
Slogan | The Hip-Hop Station |
Frequency | 97.9 (MHz) |
Format | Urban Contemporary |
ERP | 100,000 watts |
Class | C |
Callsign meaning | The B is taken from "B-97.9," former rock station |
Owner | Radio One |
Website | http://www.979thebeat.com |
KBFB, "97.9 The Beat", is a Dallas/Fort Worth-based radio station with an Urban Contemporary musical format. It is owned by Radio One with sister station Urban AC KSOC-FM 94.5 "K-Soul". Its transmitter is located in Cedar Hill, Texas.
Before the Urban music began, it started out as KZEW The Zoo in 1973, playing classic and progressive rock music for almost 2 decades. In 1990, the station switched formats to a light rock station and changed branding to KKWM Warm 97.9. A Year later, the station changed callsign and station nickname again to KLRX Lite 97.9 while maintaining its light rock format.
In 1993, the station was bought by Infinity/CBS Radio and formats were switched back to progressive rock and rebranded KRRW Arrow 97.9. In 1997, the station switched formats back to soft rock/adult contemporary music and renamed KBFB B-97.9 before making its final change to mainstream hip-hop as 97.9 The Beat in 2000. Since The Beat's launch, the station has been in direct competition against longtime heritage Urban station KKDA. And despite its Urban format, KBFB leaned more Rhythmic until recently (it is now on Radio & Records' Urban Contemporary Airplay panel). In the beginning, the station was home to Russ Parr in the Morning (of whom he started his radio career at defunct KJMZ in the Metroplex). Later, it was home to Steve Harvey in the mornings from 2003-2004 through a syndicated simulcast from its sister station in Los Angeles, KKBT (also nicknamed The Beat). When KKBT let Harvey go (he is now on KRNB), the show was replaced by the Rickey Smiley Morning Show -- in the case of KBFB.
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By frequency: 88.1 | 88.3 | 88.5 | 88.7 | 89.3 | 89.7 | 90.1 | 90.9 | 91.3 | 91.7 | 92.1 | 92.5 | 93.3 | 93.7 | 94.1 | 94.5 | 94.9 | 95.3 | 95.9 | 96.3 | 96.7 | 97.1 | 97.9 | 98.7 | 99.1 | 99.5 | 100.3 | 100.7 | 101.1 | 101.7 | 102.1 | 102.9 | 103.3 | 103.7 | 104.5 | 105.3 | 105.7 | 106.1 | 106.7 | 107.1 | 107.5 | 107.9
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