Kappa (company)

From Wikipedia, the free encyclopedia

This article or section does not cite any sources or references that appear in a credible, third-party publication. The sources provided are primary sources, such as websites and publications affiliated with the subject of the article, which are acceptable under certain circumstances and if accompanied by third-party sources. You can help Wikipedia by including appropriate citations from reliable sources.This article has been tagged since November 2006.
BasicNet S.p.A.
Logo Kappa
Type of Company Private
Founded 1916
Headquarters Turin
Key people • Marco Daniele Boglione, Administration Council President and Massimo Boidi, President
Industry Textile
Products Footwear
Revenue 16 millions
Website www.basicnet.com

Kappa is an Italian clothing company that started as a sock and underwear manufacturer in 1916 in Torino (Turin).

Contents

[edit] Logo

A silhouette of a man and woman sitting back to back supporting each other. Its origin is described on Kappa's website:

http://www.kappastore.com/UK/help.asp?testo=228&lingua=uk&Tipohelp=A&rif=20

[edit] Company structure

Kappa and its sister brands are owned by the holding company BasicNet.

[edit] Brands

  • Kappa
  • Robe di Kappa or RdK®
  • Jesus Jeans
  • Superga®
  • K-Way®

Kappa is a corporate sponsor of world football; their boots are worn on many pitches by players throughout the world.

[edit] Football teams who have Kappa as kit sponsor

[edit] National teams

[edit] Club teams

[edit] Popular culture

In the United Kingdom, Kappa-brand clothing has previously been associated with the chav subculture, so called Kappa Slappers partly through the character of Vicky Pollard. In recent times however, alternative marketing strategies and differing design has led to the erosion of this stereotype. [citation needed]

Also, in North America the brand is associated with Gino culture: young men (and women) of European descent who wear the Kappa sweatsuits and a lot of baby blue, have Invicta backpacks, and spike their hair. They also listen to "Ginobeats" - loud, pulsing club music.

Canadian singer Jason McCoy wears a beach hat with the Kappa logo on it as part of his gimmick with The Road Hammers.

Popular Glaswegian band Mogwai often wear Kappa clothing, recorded a song titled "Kappa" on the Album "Come On Die Young", and were rumored to have been sponsored by Kappa at one point.

[edit] See also

[edit] External links

Retrieved from "http://en.wikipedia.org../../../k/a/p/Kappa_%28company%29.html"