Just Jeans

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Just Jeans is an Australian apparel chain store, owned and operated by the Just Group.

The Just Group (listed on the ASX as JST) owns and operates Portman's, Jaquie E, Jay Jay's, Just Jeans, Peter Alexander and Dotti.

Just Jeans' first store opened in Victoria and was owned by the Kimberly's.

[edit] Profile

Today, Just Jeans is part of the Just Group the leading specialty apparel retailer in Australia and New Zealand. Born in Chapel Street, Prahran in December 1970 the Just Jeans Group now covers casual clothing through Just Jeans, women's fashion via Jacqui E & Portmans and the youth market in Jay Jay's, employing over 4,000 people. The concept of Just Jeans selling jeans, stacked on shelves, proved to be a success with the youth revolution of the 70's; new stores were being opened in other locations around Melbourne and the growth continued throughout the 1970's and '80's across Australia through both new store openings and the acquisition of other jeanswear and clothing chains.

Just Jeans has established a presence in every state and territory throughout Australia and in New Zealand with store numbers now reaching over 500.

The Just Jeans strategy has always been to possess a deep understanding of the jeanswear and casual fashion market. Fine tuning merchandising trends and taste changes before they become established in the mass market and to simultaneously be at the leading edge of product direction, marketing, human resource management and information systems.

[edit] Culture

Just Jeans has created a significant niche in the market of good quality, fashionable and affordable casual clothes. Jeans and denim are an integral part of the product range and to some extent define relaxed casual clothing. To maintain this position, Just Jeans Product and Marketing teams continually keep up to date with emerging local and overseas trends that reflect the lifestyle of the core customer base.

Although Just Jeans products are aimed at a broad section of the community, the primary target is those people who lead energetic and active lifestyles. The Just Jeans product reflects an attitude more than an age and is contemporary and fashionable. Whether these consumers be young or young at heart they do more of everything - shopping, entertainment, social and sporting events and have a need for affordable casual clothing.

Just Jeans is an aggressive advertiser and one of the largest retail television advertisers in Australia and New Zealand. The purpose of the current advertising is to build on its existing image and create awareness of instore events and new merchandising through major television campaigns and selective use of sponsorships. The company's corporate image is represented by a high standard of visual merchandising under central control. This ensures that every Just Jeans store is unmistakable, presenting and attractive and consistent face to consumers.

Just Jeans invests in the future to ensure continued success, looking to area's of store design, distribution of product, quality assurance and management and personnel. Store presentation is continually monitored and an ongoing store refurbishment program ensures the required high standard is maintained.