Jury research
From Wikipedia, the free encyclopedia
Jury research is a method of understanding how jurors (usually in a court case) will react with certain information.
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[edit] Usage
Usually defendants in medium sized or large court cases will request research. Many cases range from dealing with emotional situations, such as injury and trauma to a victim, to determining fault and negligence of a Party. Using jury research can save a defendant millions of dollars and a whole lot of time. It is also a great tool for the plaintiff. A plaintiff can test volatile arguments and theories that might have great impact without making shipwreck of his case in court.
[edit] Jury Research v. Psychology or Mock Trial
There are other less popular services which deal with better understanding jurors. Jury research is a hyrid of both of these methods. Psychology is one of these such methods. Psychology is almost a medical analysis of potential jurors. Critics of this method claim that this methods of analyzing jurors is not as "real life" as what happens in a real court room.
A mock trial on the the other hand is the other extreme. Some lawyers claim that mock trials, although very helpful in producing straight forward results on particular arguments, leave very little room for trying other theories and approaches to a court case.
Some critics suggest that jury research is the best of both worlds. In Jury research there is a judge and a room which resembles a court and a mock trial. However, in jury research the judge will break out of the mock trial mold to do psycho-analysis of the jurors and possibly test different theories with the jurors.
[edit] Some Jury Research Organizations
Usually jury research is done by third party organizations.
