Jumpman (logo)
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- For other uses of "Jumpman", see Jumpman (disambiguation).
The "Jumpman" logo is used by Nike to promote its Michael Jordan-related merchandise, including the famous and successful Air Jordan brand of basketball shoes.
The Jumpman logo is a silhouette of an actual photograph of Michael Jordan in mid-air. Beginning in 1985, the Jumpman logo always accompanied "Jordan," even when the only word Nike displayed on a product was "Jordan."[1]
The Air Jordan III, released in 1988, was the first Air Jordan shoe to feature the Jumpman logo, replacing the "Wings" logo, which had been a feature of the Air Jordans I and II. This model was one of the most popular ever. The Jumpman logo would retain a fairly consistent look throughout the Air Jordan line's history, except on the Air Jordan VIII, on which it was reminiscent of a peace sign.[2]
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