Talk:Josta

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Umm... googling for "infiltration marketing" returns three results, with this very page being number three; perhaps someone who knows more about the topic should write an article? Also, this really seems like a rather good example of what I gather infiltration marketing to be. 12.107.17.179 22:05, 15 July 2006 (UTC)

I agree that this seems really biased towards Josta and PepsiCo, especially this line:

By leveraging its learning from Josta, a product that was ahead of the market, PepsiCo is now a leader in the fast-growing and highly profitable energy drink segment.

Jeff Silvers 19:00, 21 September 2006 (UTC)

I just removed that line. It's hopeless market-speak and POV. DMacks 16:15, 27 November 2006 (UTC)