Jordache

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Jordache is a brand of designer jeans that started in 1978 by the Nakash brothers in New York. The brand's logo was a horse's head. Their advertising was provocative for its day[citation needed]. Although their popularity has declined, Jordache still makes jeans among other clothing and brands, and in 2004 launched their Jordache Vintage line to commemorate their 25th anniversary.

Elizabeth Hurley is their new spokesmodel and will appear in ads for them from September 2006 on.

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