Talk:John Lewis Reading
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I'm pretty sure that the reason for Heelas changing to John Lewis was not to be more competitive with Debenhams and House of Fraser, seeing as Debenhams already existed in Reading before The Oracle was built (they used to be where the Broad St. entrance is now).
As far as I am aware, and this is just a guess, John Lewis decided to re-brand all of it's stores as part of an anniversary celebration. I have seen people walking around Oxford Street, London with Heelas bags; the assumption for that is that all the bags were probably sent back to the main store, in or around Oxford Street, London, and given out to customers as a sort of momento.
I'm changing the wording so that it doesn't give the impression that competition within the Reading area alone caused Heelas to change it's name.
Sjetha 17:03, 7 March 2006 (UTC)