John Reiser

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John Reiser was a race car driver and successful businessman from Wisconsin. He founded Triton Trailers in Hartford, Wisconsin. He later founded Reiser Enterprises in Denver, North Carolina, in which he furthered the career of his son Robbie. Robbie is now crew chief in the NASCAR NEXTEL Cup series for Roush Racing team driver Matt Kenseth.

Reiser raced in Wisconsin from 1958-76, winning the Wisconsin Late Model Dirt Track Championship in 1972. He later served as general manager of Roush’s Busch and Craftsman Truck Series race shops, overseeing five teams. He died of Cancer in November of 2005.

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