Joey Katzen

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Joey Katzen (Born June 23, 1980) is an American graphic artist, law student, cruciverbalist, and entrepreneur. He most well-known for creating the popular Retail Alphabet Game.

A native of Richmond, Virginia, and a 1998 graduate of Godwin High School, Joey received a degree in engineering from Georgia Tech.

While at Georgia Tech, Joey created The Retail Alphabet Game, which has been described as one part puzzle, one part self assessment, and a pinch of postmodern art.

In the game, the player is presented with 26 alphabet letterforms, extracted from product and corporate logos within the United States. The object of the game is to figure out the source of each.

There is no word on when the 5th Edition of The Retail Alphabet Game will be released.

Currently, Joey attends The University of Virginia School of Law while working with a company he co-founded, Vendormate, Inc.