Jim Shoulders
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Jim Shoulders (b. May 13 1928) is a Pro Rodeo Hall of Famer, and has won more World Championship Rodeo Cowboy awards than any PRCA cowboy. He has been the spokesman for Justin Boots.
Jim Shoulders won his first bull riding competition at the age of 14 in Oiltown, Oklahoma. His brother, Marvin Shoulders, also competed in Rodeo. His PRCA World Championships include five "World All-Around Rodeo Champion Cowboy" awards (1949, 1956, 1957, 1958, 1959), seven Bull Rider awards (1951, 1954-1959), and four Bareback Rider awards (1950, 1956, 1957, 1958). He was the first competitor to win three events at the world championships (Bareback, Bull Riding and All Around), earning him a $5,000 payday. His lifetime rodeo earnings are over $400,000.
Mr. Shoulders suffered a string of injuries that led to his retirement from active rodeo participation: he broke both arms twice; broke his collar bone three times; suffered a broken ankle; had knee repair surgery and plastic surgery to his face. He bought a 400 acre ranch in Oklahoma, became a stock-producer, and raised four children with his wife Sharon to whom he has been married since 1947. The couple currently reside in Henryetta, Oklahoma.