Jesper Juul
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Jesper Juul is a well-known theorist in the new field of video game studies. He holds a PhD. in video game theory from the Center for Computer Games Research in Copenhagen, and is currently employed there as an assistant professor.
Though his 1998 thesis work concerned the rejection of narrative as a useful tool for understanding video games, and though Jesper Juul is often considered a ludologist, his more recent work deals with the fictional aspects of video games as well.
Juul's book on video game theory, Half-Real: Video Games Between Real Rules and Fictional Worlds[1] was published by MIT Press in 2005.
Juul has also worked as a designer and programmer in video game and chat development, and participated in the Indie Game Jam.
Juul runs a blog on video game theory, The Ludologist.