James Chu

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James Chu (朱家良) is the founder, chairman and CEO of ViewSonic Corporation, a provider of visual display products. A native of Taiwan, Chu held a variety of sales positions before immigrating to the United States in 1986 to become president of U.S. operations for a Taiwanese keyboard manufacturer. In 1987, Chu launched Keypoint Technology Corporation, a distribution company specializing in computer peripherals, such as power supplies, keyboards and computer monitors. In 1990, Chu renamed the company from Keypoint Technologies to ViewSonic after the introduction of the ViewSonic brand of color computer monitors. To date, ViewSonic products have received over 1,000 quality awards and recommendations.^{[citation needed]}