Jacques Hemmer
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Jacques Hemmer is a Bordeaux wine shipper who was caught in 2002 blending inferior wines from southern France into much more expensive Bordeaux wines. He was convicted for his wine fraud and paid a fine. In spite of the fact that he misrepresented the quality of his wine, no one, including expert tasters, detected the poor quality. This suggests the importance of alcohol expectancies and the need for the blind tasting of wine.