Ivory (soap)
From Wikipedia, the free encyclopedia
Ivory, a white and mildly fragranced bar soap, is a product of the Procter & Gamble Company.
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[edit] History
Because Ivory is one of P&G's oldest products, P&G is sometimes referred to as 'Ivory Towers' and its factory and research center in Saint Bernard, Ohio is called 'Ivorydale.' Ivory is whipped with air in its production and floats in water. According to legend, a worker accidentally left the mixing machine on too long and the company chose to sell the supposedly ruined batch in hopes that the buying public wouldn't notice. When appreciative letters about the new, floating soap inundated the company, P&G ordered the extended mix time as a standard setting. Company records indicate that the design of Ivory was no accident. Ivory's well-known slogan, "99 44/100 % pure," was based the results of an analysis by an independent lab the founder's son, Harley Procter, hired to show that Ivory was more pure than the castile soap then available.
Ivory soap is more caustic than some milder bars, such as Dove, a non-soap syndet bar. Some consumer investigations have found that Ivory's antimicrobial activity is better than other skin soaps, even those containing antibacterials such as triclosan. A postulate for this effectiveness is the ability of the soap to lyse bacteria efficiently, and to rinse cleanly. The drawback to the soap is its drying effect on the skin, as it easily dissolves natural oils.
[edit] Today
Today Ivory is a small brand by P&G standards. The Ivory brand includes liquid hand soap, body wash, and a mild laundry product called Ivory Snow.
[edit] Trivia
- Parodying Ivory's slogan, John Frankenheimer titled his 1974 movie, "99 and 44/100% Dead".
- "99 and 44/100% Pure" are the words spoken by Willy Wonka on opening the safe / factory door in the original film version of Charlie and the Chocolate Factory called Willy Wonka and the Chocolate Factory.
- Porn star Marilyn Chambers once appeared on Ivory packaging.
- Ivory soap was the first TV commercial in the USA, just 5 months after the start of broadcast TV, on air during the first broadcast major league baseball game, in 1937.[1]
[edit] External links
| Procter & Gamble Co. | |
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Corporate Directors: Norman Augustine | Bruce Byrnes | R. Kerry Clark | Scott D. Cook | Joseph Gorman | A.G. Lafley | Charles R. Lee | Lynn M. Martin | W. James McNerney, Jr. | Johnathan Rodgers | John F. Smith, Jr. | Ralph Snyderman | Robert Storey | Margaret Whitman | Ernesto Zedillo |
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Brands: Always | Ariel | Bounty | Braun | Charmin | CoverGirl | Crest | Downy | Dreft | Duracell | Fairy | Febreze | Folgers | Gillette | Head & Shoulders | Iams | Ivory | Max Factor | Olay | Old Spice | Oral-B | Pampers | Pantene | Pringles | SK-II | Swiffer | Tampax | Tide | Torengos | Zest |
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Annual Revenue: $55.4 billion USD ( |
