ITV Idents and Presentation
From Wikipedia, the free encyclopedia
Since its origins, various ITV stations have used different idents to define each of its franchises. It wasn't until the late 1990's did ITV had a consolidated ident package due to a dedicated effort to unify its identity.
Contents |
[edit] ITV1
[edit] November 2006 — Present
The current presentation package on ITV1 in England, Wales and the Scottish Borders was first seen on 13 November 2006. A new set of idents replaced the previous set which debuted in January, the theme being "alive with colour". The initial set consists of Beach, Bike, Lake and Market idents, with Basketball and Pavement Art currently in development and which are due to be added in the near future. They were created by Blink Productions for ITV, unlike the old idents which were masterminded by Red Bee (previously BBC Broadcast). The logo remained the same in essence, only the 'itv' lettering was inverted from its previous white state to black, to allow it to stand out against the yellow more. [1] Branding other than idents and break-bumpers remained unchanged.
 |
Beach: Starting with a shoot of a beach, the viewer can see a fabric which unravels flying into the air to reveal the ITV1 logo. |
|---|---|
 |
Bike: Starting with a shot a lady riding a bike along a road the camera pans out to reveal the ITV1 out of some nearby foliage. |
 |
Lake: Starting with a shot of foliage beside a lake the camera rises to show a man on a rowing boat, at the same time revealing the ITV1 logo. |
 |
Market: The Camera follow a journey through a market in a foreign country, the ITV1 logo is released from behind the back of a man carrying what appears to be some type of rolled up fabric. The logo frequently disappears and re-appears as people get in the way. |
 |
The Break-bumper version of the beach ident, used in-between commercials. |
 |
The Break-bumper bearing a small resemblance to the bike ident, used in-between commercials. |
 |
The Break-bumper version of the lake ident, used in-between commercials. |
 |
The Break-bumper version of the Market ident, used in-between commercials. |
 |
An example of a slide end of a promotion for a forthcoming programme. |
 |
An example of their alternative end for a promotion of a forthcoming programme. |
 |
An example of a next and then menu shown after a programme where it was unsuitable to use a ECP, for example the ITV News. |
 |
An example of a next, then and later ECP menu shown during the end credits of a programme. |
 |
An example of a video ECP menu shown during the end credits of a programme. |
 |
An example of an ECP shown during the end credits of a programme promoting an off screen ITV service, in this case ITV Mobile. |
 |
An example of an ITV1 slide, often used for promoting an off screen ITV service, in this case itv.com. |
[edit] January 2006–November 2006
On the 16 January 2006 a brand new logo logo and presentation package was unleashed It brought ITV1, ITV2 and ITV3 in line with ITV4. It was part of a major re-brand of the ITV network, which also included the News and Sport divisions as well as off screen content.
Dubbed the 'Emotion' idents, several of the idents were shot in South Africa, in them the 'ITV1' logo would open out and enclose the footage it was superimposed on to.
All but one of the idents were a montage of unrelated scenes, which include such things as an obese man rubbing his bare chest, girls rolling down a hill and two people hugging trees. The idents were supposed to represent a feelings such as joy, pride or sadness.
The entire network re-brand was made by Red Bee Media, and was heavily panned by critics online and in print.
[edit] November 2004-January 2006
1 November 2004 heralded a new on-air look coinciding with the launch of ITV3. In consisted of a reworking of the ITV splitting it into squares (see image, right). Onscreen though, the 1 was seen under the ITV logo rather than beside. In the idents, the ITV1 logo would animates in various ways in different setting such as: Clouds, Windows and Ribbons.
 |
An example of a Special ident of the time, produced to promote another programme, in this case Soapstar Superstar, this particular ident starts with footage of the celebrities taping there feet and humming before panning out as show in image. |
|---|---|
 |
An example of a next, then and later ECP of the era. |
 |
The 2005 Christmas ident, in it the logo forms and snowflake like shapes zoom outwards from it. A version of this was also used as the break-bumper. |
 |
A example of a Christmas 2005 next and then menu. |
 |
An example of a Christmas 2005 slide end of a promotion for a forthcoming programme. |
 |
An example of a schedule menu during the Christmas period of 2005, also part of the end of a promotional trailer for programmes on the menu. |
 |
Shown on the bottom right of this image the identification symbol used during this period on promotional trailers for programmes. |
 |
During this era some trailers would often also include the name of the programme throughout especially if part of a collaborative promotion. |
[edit] October 2002–August 2003
The era of the 'celebrities'. Monday October 28 2002 marked the centralisation of continuity in London for all regions in England and the Scottish Borders. Regional idents, and all regional continuity announcements now were pre-recorded and only appeared before regional programming. The regional announcers were replaced with a team of six. In 2006, this was reduced further to four.
The idents consisted of footage of celebrities 'off-stage'. There would be a clip of the celebrity chilling-out when they were supposedly off screen. The 'ITV1' logo would then animate on in the bottom right hand corner, being formed from 3 aligned blue blocks and one yellow block.
The Grampian and Scottish regions did not initially use the new look, although later adapted it to match their logos. UTV and Channel Television also tailored the new look to their logos.
In 2003 the set was updated, they were very much like their predecessors, only each ident was shot in the same middle-blue and yellow studio. The logo would animate on like before.
[edit] October 1999–October 2002
A new ITV logo was launched and in 1999 which started the "TV From The Heart" era. This logo was changed when the main channel changed its name from "ITV" to "ITV1".
The idents used for Granada plc (Consisting of Granada, Tyne Tees, Yorkshire, LWT, Border, Meridian, Anglia) created there own "Heart Brand", While Carlton Communications plc (Consisting of HTV, Carlton, Central and Westcountry) had there own "Heart Brand" made by Lambie-Nairn for them. Channel Television created there own "Heart Brand" while UTV and stv (Grampian and Scottish Television) did not include the "Heart Brand" for there regions.
[edit] ITV2
[edit] January 2006 - Present
Along with all the ITV channels, on 16 January 2006 received a new logo and presentation package. The new idents created on the concept 'Must have TV' are a series of scenes were the viewer is taken from left to right while seeing images on a particular theme.
 |
An example of an ITV2 ident. |
|---|---|
 |
The ITV2 break-bumper, used in-between commercials. |
 |
An example of the graphic used at the end of a promotional trailer of a forthcoming programme. |
 |
An example of a movie variant of the graphic used at the end of a promotional trailer of a forthcoming programme. |
 |
An example of an ITV2 video ECP menu shown during the end credits of a programme. |
 |
An example of an ITV2 ECP shown during the end credits of a programme promoting an off screen ITV service, in this case ITV Mobile. |
 |
An example of an ITV2 slide, often used for promoting an off screen ITV service, in this case itv.com. |
 |
An example of a next graphic were the transparent ITV2 logo becomes colour and this graphic is unravelled from left to right. |
[edit] July 2003 - January 2006
ITV 2 launched a new on-air look on Monday 14 July 2003, courtesy of design house Bruce Dunlop & Associates. The new logo was a 3D split up version of the one previous with reversed colours. The idents consisted of the ITV2 logo animating onscreen in different situations.
[edit] ITV3
[edit] January 2006 - Present
Put ITV3 idents here.
[edit] November 2004 - January 2006
Put ITV3 idents here.
[edit] See Also
|
Companies: ITV plc | SMG plc | UTV plc | Channel Television Ltd ITV Franchises Northern Scotland: Grampian • Central Scotland: Scottish • Scottish/English Border and Isle of Man: Border Non-franchise regions Northern & Central Scotland: stv • Thames Valley: ITV Thames Valley • London: ITV London News: ITN | ITV News • Sport: ITV Sport • Children: CITV • Online: ITV.com | ITV Local • Mobile: ITV Mobile Channels: ITV1 | ITV2 | ITV3 | ITV4 | CITV Channel | ITV Play | ITV HD | Men & Motors See also: British TV | British TV Channels | ITV Channels | ITV Idents and Presentation |
