ITC Ltd.
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ITC India Limited | |
Type of Company | Public (BSE:ITC) |
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Founded | August 24, 1910 Radha Bazar Lane, Kolkata, India |
Headquarters | Virginia House, Kolkata |
Key people | Y C Deveshwar, Chairman and K Vaidyanath, Director |
Industry | Tobacco |
Products | Cigarettes, Hotels, Apparel |
Revenue | $3.5 billion USD (2005) |
Employees | 20,000 (2006) |
Website | www.itcportal.com |
ITC Limited, is one of India's foremost private sector companies with a market capitalisation of more than US $ 10 billion and a turnover of US $ 3.5 billion. Rated among the World's Best Big Companies by Forbes magazine, ITC ranks third in pre-tax profit among India's private sector corporations.
[edit] List of Products and Brands
ITC has a diversified presence in
- Cigarettes: W.D. & H.O. Wills, Insignia, India Kings, Gold Flake, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake
- Hotels: ITC-Welcomgroup Hotel Chola
- Paperboards & Specialty Papers:ITC Bhadrachalam Paperboards Limited
- Agricultural Industry: Agri-Business, Leaf Tobacco, Gold Ribbon, Blue Ribbon, Aqua Kings, Aqua Bay, Aqua Feast and Peninsular
- Packaged Foods & Confectionery: Kitchens of India, Aashirvaad, Sunfeast, Mint-O, Candyman
- Branded Apparel: Wills Lifestyle, John Players, Essenza Di Wills
- Greeting Card: Expressions
- Information Technology: ITC Infotech India Limited
- Safety Matches: iKno, Mangal Deep, VaxLit, Delite and Aim
- Stationery: Classmate, Paperkraft, Saathi
While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel and Greeting Cards.
ITC is already India's second largest marketer of Paper Stationery products throught its brands like Classmate, Paperkraft and Saathi. ITC's Classmate Young Author Contest is one of its kind conducted for school kids to support budding young talented authors in 4000 schools in 25 states across India. For every notebook sold, ITC spends Re.1 in social causes including rural education. Further "Classmate" notebooks have excellent brand recall among students making it one among few non-food brand to have such an achievement among kids. When ITC entered this field, it was highly unorganised and branding was never heard of. ITC has completely changed the way the Stationery business is placed in the country today.
The company is headed by Yogesh Chander Deveshwar. It employs over 20,000 people at more than 60 locations across India and is listed on Forbes 2000.
ITC's wholly owned Information Technology subsidiary, ITC Infotech India Limited, is aggressively pursuing emerging opportunities in providing end-to-end IT solutions, including e-enabled services and business process outsourcing.
ITC's Agri-Business is India's second largest exporter of agricultural products. ITC is one of the India's biggest foreign exchange earners (US $ 2 billion in the last decade). The Company's 'e-Choupal' initiative is enabling Indian agriculture significantly enhance its competitiveness by empowering Indian farmers through the power of the Internet. This transformational strategy, which has already become the subject matter of a case study at Harvard Business School, is expected to progressively create for ITC a huge rural distribution infrastructure, significantly enhancing the Company's marketing reach.
[edit] Corporate Philanthrophy
ITC eChoupal creatively leverages information technology to set up a meta-market in favour of India's small and poor farmers, who would otherwise continue to operate and transact in 'unevolved' markets.
As of July 2006, ITC eChoupal services, through 6100 eChoupals across 8 states, reach more than 4 million farmers in about 36,000 villages. ITC intends scaling up the initiative with 20,000 choupals and 700 saagars to reach 10 million farmers in 100,000 villages by 2010.
Free access to Internet is also opening windows of rural India to the world at large. ITC eChoupal is now being regarded as a reliable delivery mechanism for resource development initiatives. Its potential is being tested through pilot projects in healthcare, educational services, water management and cattle health management with the help of several service providers including non-governmental organizations.