Israeli (newspaper)
From Wikipedia, the free encyclopedia
Israeli (Hebrew: ישראלי, lit. Israeli) is an Israeli daily Hebrew language newspaper distributed for free in railway stations, bus terminals, and Delek gas stations. Based on the concept of the Metro free daily newspapers, it is geared toward a young, urban, and mobile clientele.
The newspaper, first published in January 2006, is owned by Sheldon Adelson and Hirsch Media (owned by Shlomo Ben Tzvi). The company publishing Israeli is called Israeli News Ltd. Its original budget is planned to be US$35 million over three to four years. Its headquarters are located on Menahem Begin Road in Tel Aviv. It is suspected that the newspaper is losing money, but the publishers insist that increasing the amount of pages from the originally planned sixteen to twenty-four, and often even more (up to 40), is a sign that their is a strong demand from advertisers. The newspaper is aiming to be the number two paper in Israel (behind Yediot Aharonot), and claims to print 200,000 each day in two daily editions, morning and evening. Criticism of this claim has led the publsishers to consider numbering each copy under supervision of an accounting firm.
In September 2006, it was reported in the Hebrew media that the newspaper will be offering a web portal based on news and blogs which will have some crossover to the print edition.[1] (Hebrew)
