International Indian Film Academy
From Wikipedia, the free encyclopedia
- This article is about the main organization. For the awards, see IIFA Awards.
IIFA does not represent Indian Films it does represent only Hindi films hence IIFA is a misnomer.Indian Films include Hindi films , Telugu films , Tamil ,Malayalam ,Bengali and other regional films as well.The Telugu industry produces the largest number of movies , while RajniKanth is the largest paid actor in India , and it is the southern film industry which is pioneering in many technical and creative ventures.Bollywoods contribution to Indian films is nothing but to remake these films and copy Hollywood films.Then in which way can we say Hindi films represent Indian films.So it is a public demand that please change the name or include all the indian films in the ceremony . International Indian Film Academy, or IIFA, is a bollywood organisation that promotes Hindi cinema all over the world. IIFA is supported and co-sponsered by Wizcraft Internation Entertainment Pvt. Ltd., which is a premiere event management and entertainment agency. IIFA's brand-ambessador is Amitabh Bachchan. IIFA also ogranizes yearly awards and film weeks in a particular country to promote the Hindi Films and celebrate best movie, best director, best actor, best actress and other major award segments. The films awards were first organized in Millennium Dome in London in 2000. After that, IIFA went through Sun City, Malaysia, Johannesburg, Singapore, Amsterdam and Dubai.
Contents |
[edit] IIFA awards
IIFA awards are most awaited awards after Filmfare Awards in Bollywood. It is held yearly in particular place with IIFA's film festivals and film premieres. IIFA's world-class events are not less than a Academy Award Ceremony of Los Angeles. IIFA awards are organized since 2000 and then it is growing year by year. The IIFA awards is also major event of IIFA weekend.
[edit] IIFA film festivals
IIFA introduced the first Hindi film festival outside India. IIFA organized first three-day film festival in Amsterdam, June 2005. It showcased major and finest bollywood cinema to the dutch audience.
[edit] Concept of the Film Fest
- 3 day film festival showcasing works of artistic and technical excellence of Indian filmmakers to the audience.
- Three shows per day of different films in three different theatres in the same multiplex.
- Presence of film personalities at the opening ceremony and strategically important films.
For more information on IIFA film festivals, click here
[edit] Film premieres
IIFA also organises film premieres where the IIFA awards would held. The premires are attended by the stars of bollywood. Premiere evening would usually commence with a wine and cheese welcome followed by the film premiere and dinner party. Last year, film Parineeta was premiered in Dubai.
For more info on IIFA premieres, click here
