Industrial nameplates

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Industrial Nameplates/ Product Identification

When you use a separate nameplate or logo your brand takes on an identity of its own: the brand enhances the product rather than merely marking it.

That is why the design of your nameplate/logo is so important. This is your product, but, more importantly, this is your brand - treat it with respect.

Printing methods for two dimensional nameplates are normally determined by order size: silk screen is common for small to medium quantities; large quantities are often flexo-printed. Options include die-cut vinyl or printed first or second surface (depending on the opacity of the material being printed). Label stock can be paper, mylar, vinyl, or polycarbonate. Polycarbonate is normally printed second surface and gives good wear characteristics.

Going Beyond two dimensional nameplates

Two dimensional nameplates can be embossed to give a 3D effect; while embossing is normally only .002" deep, embossed nameplates have a little more "pop" than plain two dimensional nameplates. Aluminum can also be screened in multiple colors. For better wear, you can opt for metal photo--the material is specially treated, and the inks permeate the pores of the metal before sealing. Doming is one way to add class--as well as wear characteristics--to a two dimensional nameplate. Embossed and Domed labels can make very classy nameplates that speak quality and purpose to your brand.

Making Your Product really Zing!

Three dimensional nameplates are the ultimate in product identification: they not only present your brand visually but also allow the user to actually touch your brand.

Injection-molded plastic nameplates offer the same aesthetics as zinc die cast with less cost and weight; it can also be chrome plated, just like zinc die cast. Molded plastic nameplates are for medium to high quantities--when designed properly, they can render superior branding.

Aluminum, Stainless Steel, and/or Brass can be etched for a three dimensional effect. These metals also can be embossed; however, embossing does not render as crisp of copy as etching. Color can be added to the etched (recessed) area or can be left with a no fill look (frosting of metal from the acids). Electroformed nameplates render superior three dimensional nameplates due to their dead flat graphics.

Remember that the design is the most important: you should design for the medium in which you want your nameplate or brand to be rendered.