Ice Cream Footwear

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Ice Cream Footwear is a shoe line designed by Pharrell Williams of Neptunes and NERD fame. Nigo (from A Bathing Ape) has also designed Pharrell's shoe line Ice Cream in collaboration with Reebok. Fashion footwear collection by Reebok will be available in limited distribution at high-end boutiques worldwide. Its first shoe is skateboard based with diamonds and dollar bills. Shoes will debut in three colorways: black/red/blue, yellow/navy/blue and white/black/red. They cost around two hundred dollars. Ice Cream is also produced as a clothing line under Billionaire Boys Club also by Pharrell.

In early February Pharrell and Reebok had different visions of Ice Cream shoes and decided to part ways. Now Pharrell is looking for another company to join him in distributing his Ice Cream shoes.^{[citation needed]}