IBOPE media information

From Wikipedia, the free encyclopedia

It has been suggested that this article or section be merged with IBOPE. (Discuss)

IBOPE media information (IMI) is a media business unit from the IBOPE Group in Latin-America. Operating in 13 countries of the continent and with a commercial office in Miami, it is responsible for regional clients. IMI is the biggest Latin-America media research company.^{[citation needed]}

Its structure is composed of various local and international associations, which provides IMI with technical know-how and service quality acknowledged internationally, added to the profound local knowledge, acquired through the business partners expertise.

IMI currently conuducts audience measurement for television (both free to air and paid), radio and internet, as well as tracking of advertising expenditure and multi media survey throughout the Latin America region

This article lacks information on the importance of the subject matter. Please help improve this article by providing context for a general audience, especially in the lead section. This article has been tagged since November 2006. (help, talk)

This article or section reads like an advertisement. Please help rewrite this article from a neutral point of view per Wikipedia policy. Mark blatant advertising for speedy deletion with {{db-spam}}. (help, talk)