I'm Not in Love
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- For other uses, see I'm Not in Love (disambiguation).
"I'm Not in Love" is a song written by Eric Stewart and Graham Gouldman of the English group 10cc.
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[edit] The 10cc version
A collaborative effort built around a title by Eric Stewart, "I'm Not in Love", which is notable for its innovative production, especially its choral backing. An ethereal sound was created by laboriously building up multiple overdubs of the voices of Stewart, Kevin Godley and Lol Creme singing a single note in unison. This multi-track was then mixed down and dubbed down onto 16-track tape. This process was repeated across all sixteen tracks to create a lush 256-voice "virtual" choir that could "sing" chromatic chords.[1] A number of these prepared multi-tracks were then cut into several endless loops, each which contained the basic notes of the main chords used in the song. The chorus loops could then be played by using the mixing desk rather like a keyboard -- each chord could be sounded by bringing up the fader for that loop. The instrumental break featured the repeated spoken phrase: ("Be Quiet,") "Big Boys Don't Cry", which was spoken by Kathy Warren, the receptionist of the record label that 10cc was on at that time.
In this pre-sampler period, the group was able to simulate a large polyphonic choir, creating a dramatic tonal effect similar to that produced by the well-known choir setting on the Mellotron, but with a far richer sound, and in full stereo. The same effect was used in Billy Joel's ballad "Just the Way You Are", released two years later. Released in May 1975, it became the band's second number one single and stayed on the top spot for two weeks from June 22nd.
In a BBC interview, Eric Stewart told how the song began as a bossa nova version, but was ditched by the band after Kevin Godley and Lol Creme dismissed it as "crap". Although the band moved on to record "One Night in Paris", they noticed that studio staff were still walking around singing "I'm Not In Love". Stewart recalled: "I looked at Graham (Gouldman), and I said that song's a hit, you know. I don't know what's going on here, but I think we got to try it again. And blow me down, Kevin came up with the idea. He said, 'Let's do something very different. Now let's do a whole track and the whole backing track is voices'.".
The song, once complete, became instrumental in 10cc's launch to international fame. According to Stewart, the band was already being courted by Phonogram to leave Jonathan King's UK Records label and sign a new deal. He said: "I rang them. I said come and have a listen to what we've done, come and have a listen to this track. And they came up and they freaked, and they said 'This is a masterpiece. How much money, what do you want? What sort of a contract do you want? We'll do anything'. On the strength of that one song, we did a five-year deal with them for five albums and they paid us a serious amount of money."
| Preceded by: "Whispering Grass" by Windsor Davies and Don Estelle |
UK number one single June 22, 1975 |
Succeeded by: "Tears On My Pillow" by Johnny Nash |
[edit] Will to Power's version
The Miami, Florida-based group Will To Power (band) covered the song and hit the Billboard Hot 100's Top 10 in 1991.
[edit] Olive version
| "I'm Not in Love" | ||
|---|---|---|
 |
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| Single by Olive | ||
| from the album Trickle | ||
| Released | June 2000 | |
| Format | 12", CD | |
| Genre | Trip hop, drum and bass | |
| Length | 4:09 (radio edit) | |
| Label | Maverick | |
| Producer(s) | Tim Kellett, Roger Lyons | |
| Chart positions | ||
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| Olive singles chronology | ||
| "Outlaw" (1997) |
"I'm Not in Love" (2000) |
|
Following their debut album, the English trip hop band Olive recorded a cover of the song. At the cusp of their new record contract with Maverick Records at the time, the band debuted the song on the label's soundtrack for the Madonna film The Next Best Thing before releasing it as the debut single from their second album, Trickle.
Fronted by the lone vocals of singer Ruth-Ann Boyle, the song simulated the backing tracks of the original; the most audible modification made to the song is a percussion track in the style of drum and bass, turning the song into an upbeat dance track.
Accompanied by dance-oriented remixes on the single release, the song gained sufficient nightclub play to reach number one on the Billboard Hot Dance Music/Club Play chart (on the week of July 1, 2000), as well as airplay on dance-hits format radio.[1]
[edit] Track listing
[edit] CD maxi-single
- "I'm Not in Love" (DJ Skribble & Anthony Acid Trance club mix) – 11:50
- "I'm Not in Love" (DJ Dan remix) – 6:30
- "I'm Not in Love" (DJ Skribble & Anthony Acid dub mix) – 6:41
- "I'm Not in Love" (Olive radio edit) – 4:09
- "I'm Not in Love" (Lenny B radio mix) – 3:42
[edit] Notes and references
- ^ Ball, Joann D. Olive, Trickle. Consumable Online. Retrieved on 2006-08-29.
