I'll Never Forget What's 'Isname

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I'll Never Forget What's 'Isname (also released as I'll Never Forget What's'isname) is a 1967 British film directed and produced by Michael Winner. It stars Oliver Reed as a disillusioned advertising executive in London who revolts against his boss, played by Orson Welles, and escapes into Swinging London.

In the United States, the film was denied a MPAA seal of approval due to a scene between Oliver Reed and Carol White which implied (but did not actually show) oral sex. Universal distributed the film through a subsidiary that was not a member of the MPAA. Along with a similar scene in Charlie Bubbles (1967), this helped to bring about the end of the Production Code in the USA and its replacement with a ratings system.

The film is often named as the first mainstream film to use the word fuck in its dialogue. Another contender is Ulysses, which was released the same year.