Hypermart USA
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Hypermart USA was a demonstrator project operated by Wal-Mart, which attempted to combine groceries and general merchandise under one roof at a substantial discount. The hypermart concept was modeled after French retailer Carrefour which had been operating big box stores in France and Brazil. The Texas stores were operated in partnerships with Cullum Companies, former owner of Tom Thumb supermarkets.
All stores used a floorplan that exceeded 220,000 sq. ft. (20,000 m²). They featured a mini-mall, food court, arcade, bank, and other kiosk operations.
The prototype did not go as well as planned. Wal-Mart was unaccustomed to operating such massive stores, and an economic recession had brought on a decline in retail sales. Although the stores were profitable, sales projections were too optimistic and the company did not anticipate the massive heating and cooling costs, the resistance of customers towards parking and congestion issues, and the formidable shopping experience in stores "too big to find anything."
The first Wal-Mart Supercenter, which used a floorplan in the 125,000 sq. ft. (12,000 m²) range, was opened in 1988 in Washington, Missouri. As the Supercenter proved to be a much more profitable experiment, Wal-Mart renamed the stores "Wal-Mart's Hypermart USA" in April 1990, and eventually began either converting them to Supercenter operations or closing them.
The Hypermart USA concept officially died in 1990, when Wal-Mart announced it was converting Kansas City's Hypermart USA near Bannister Mall into a Wal-Mart Supercenter. At the time, Wal-Mart said it would cost almost $5 million to renovate the 270,000 sq. ft. store. This store is slated to close in late January 2007, with the opening of a new Wal-Mart Supercenter on the site of the former Blue Ridge Mall. An inefficient floorplan and the facility's large size were cited as reasons for the relocation.[1]
[edit] Locations
- Garland, Texas (December 28, 1987)
- Topeka, Kansas (January 1988)
- Arlington, Texas (August 1988)
- Kansas City, Missouri (February 1990)
[edit] References
- Wal-Mart launches Hypermart USA
- Wal-Mart gambles that Hypermart will pay off in small town, USA
- Wal-Mart tests similar hypermarkets - Hypermart USA, Wal-Mart SuperCenter
- Wal-Mart hatches a 'Super' winner - Wal-Mart SuperCenters
- Hypermart USA units get SuperCenter-type facelift