Hyatt Place

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Hyatt Place, is a new midscale hotel concept created by Global Hyatt Corporation. Hyatt Place will grow out of the existing nationwide network of 146 AmeriSuites hotels which Hyatt acquired in December 2004 from affiliates of the Blackstone Group. Hyatt unveiled Hyatt Place in September 2005 in Phoenix, AZ during the annual Loding Conference. Jim Abrahamson will lead Hyatt Place.

Hyatt's acquisition of AmeriSuites will enable it to ultimately create the new Hyatt Place brand that will be fully distinguishable from its existing portfolio of 214 upper upscale and luxury hotels in 43 countries around the world. According to Thomas Pritzker, chairman and CEO of Global Hyatt Corp, it is Hyatt's intention that Hyatt Place will become the upscale limited service leader in performance and profitability by means of new segment-appropriate product and service standards.

The Hyatt Place prototypes feature raised pillow-top beds with cantilevered ledges jutting from the oversized wooden headboards. The wet bar and vanity are built with black granite and wood, and the sitting room was redesigned as a cozy corner, with an L-shaped sectional sofabed and an oversized ottoman in solid, neutral colors, accented by bright pillows in aqua and reds. Curtains are sheer.

The desk in the work area includes a "power bar," where customers can plug in laptops, MP3 players or video games, and have them played on a 42-inch high-definition TV or a 21-inch flat screen. Wireless connectivity is available throughout the hotel, and fresh coffee and hot food is available at all hours.

The first Hyatt Place was scheduled to open on June 3, 2006, in Lombard, Illinois. The second was planned to open in Atlanta, Georgia by the end of June. 123 other hotels (former Amerisuites) will be converted to Hyatt Place hotels over the course of the next year.