Hubert Burda Media
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| Hubert Burda Media | |
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| Type | Private |
|---|---|
| Founded | 1898 |
| Headquarters | Offenburg, Munich, Berlin and Hamburg |
Hubert Burda Media is a privately held, family owned global media company with its origins in printing and magazine publishing. The company is headquartered in Offenburg and Munich, has additional main offices in Berlin and Hamburg and has more than 7400 employees. Hubert Burda is CEO and owner of the company.
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[edit] History
Hubert Burda Media began as an Offenburg, Germany printing facility in 1898, founded by Franz Burda. The company expanded between 1898 and 1945 to include the production of dressmaking patterns and magazines. In 1949, Franz Burda II and his wife Aenne Burda began publishing women’s fashion magazines.
[edit] Today
Since its beginning, the company has branched out to include six separate business divisions, which are listed below:
[edit] Magazines
Today Hubert Burda Media publishes over 250 magazines worldwide with almost 70 titles in its German home market. The portfolio ranges from women, fashion and entertainment (Burda Moden, Bunte, InStyle, ELLE, Freundin, Lisa), news, men and lifestyle (FOCUS, Super Illu, TV Spielfilm, Max, Playboy), food and living (Mein Schöner Garten, Meine Familie & Ich, Das Haus) to consumer technology (CHIP (magazine), Tomorrow). As a publisher the company is a market leader domestically, but also in several East European countries, Russia and Turkey. Vogel Burda Group is a joint venture with Vogel Media Group which publishes special interest ICT media in 17 countries throughout Europe and Asia.
[edit] Printing
Burda Druck is the official printing division of the company. It runs three plants in Offenburg, Germany, Vieux-Thann, France, and Bratislava, Slovakia. These plants print Burda’s approximately 250 magazines, as well as serving various external clients.
[edit] Digital
Burda Digital hold shares in 15 high-growth companies that specialize in new digital business divisions. These companies also offer integrated IT services. Hubert Burda Media is an online pioneer in Germany and holds a strong line of digital businesses, including the portal network Tomorrow Focus (in cooperation with MSN), Abebooks, or Cyberport (online retailer of home entertainment electronics).
[edit] Customer Service
Burda Direct runs 17 call centers throughout Europe. The division works for more than 100 clients, while maintaining customer relationships with more than 12 million people. It is one of the largest direct marketing and customer service providers for the publishing sector.
[edit] Services
BurdaYokum Publishing GmbH works in the fields of business-to-business and business-to-customer solutions. They produce in-house and promotional materials for more than 40 companies.
[edit] Broadcasting
Burda Broadcast and FOCUS TV are owned by Hubert Burda Media. They include approximately 30 direct and indirect radio stations, one television channel (FOCUS GESUNDHEIT), and various television programs.
[edit] Public Events and Corporate Philanthropy
Major events organized by Hubert Burda Media include Bambi, the international media and TV awards, and Digital Lifestyle Day (DLD). The not-for-profit Hubert Burda Foundation, created in 1999, oversees all of the company’s charitable and scientific activities. The foundation oversees three main organizations: The Felix Burda Foundation, established in 2001. Its aim is to reduce the number of new cases of intestinal cancer diagnosed in Germany each year through awareness campaigns.
The Burda Academy for the Third Millennium has been in existence since 1994. This academy organises the lecture programme “The Iconic Turn – new world imagery” and various other conferences on scientific developments for the future.
Prizes in Literature The annual Herman Lenz Award, established in 1999, replacing the Petrarca Prize, founded in 1975. It is an annual meeting for young poets and writers focusing on German literature and authors. The Hubert Burda Prize for new eastern European literature is intended to seek out, support and promote young poets from eastern Europe. The Centre for Innovative Communications, at Ben Gurion University in Beer-Sheva, Israel, created in 1999, also falls under the aegis of the Hubert Burda Foundation.
[edit] Competitors
- Axel Springer AG
- Bertelsmann
- Condé Nast Publications
- Time Inc.
- Bauer Verlag
- Holtzbrinck
