HSV-7

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Seven Melbourne
Channel 7 logo. Melbourne.
Type Broadcast television network
Country Australia
Founded 1956
Slogan GOTTALOVEIT
Market share 27.3% (2006)
Licence Area Melbourne
Owner Seven Network
Callsign HSV-7
Affiliation Seven Network

HSV-7, commonly known as Seven Melbourne, is a television station in Melbourne, Australia. It is part of the Seven Network, one of the three main commercial television networks in Australia.

Contents

[edit] History

The station began broadcasting on 4 November 1956, after the Commonwealth Government started issuing television licences. HSV-7 and GTV-9 were formed to broadcast the Melbourne Olympics, while TCN-9 and ATN-7 in Sydney relayed the Melbourne coverage. HSV-7 was originally owned by The Herald and Weekly Times Ltd which owned the newspapers The Herald and The Sun (now merged as The Herald Sun). These papers gave rise to the callsign HSV (which stands for Herald Sun Vision/Victoria).

In March 1960, HSV-7 converted an old cinema, in the Fitzroy suburb of the city, into a fully remote studio, the first in the southern hemisphere. The studio was fully equipped with RCA TRT video tape recorders, cameras and vision mixing equipment and had a major stage and artist area, with audience seating. It was connected back to the Dorcas Street studios by multiple microwave links. The studios were opened with a major live show featuring Bob Crosby and his band and Jimmy Edwards, amongst others.

The station began to identify as Channel Seven in the early 1970s. Since then, it has used the national Seven Network logos, and has followed the network's on-air presentation and programming. In 1979, Fairfax bought a substantial share of HSV-7 after many failed bids for the entire station. In December 1986 the station was purchased in its entirety by Rupert Murdoch's News Limited. Following this, in February 1987 HSV-7 was sold to Fairfax along with BTQ-7 in Brisbane.

In late 1987, the government introduced cross-media ownership laws which forced Fairfax to choose between its print and broadcast operations. It chose print, and HSV-7 was sold to Christopher Skase's Qintex which already owned Seven stations in Sydney, Adelaide and Perth. In 1990 Qintex was sent into damage control after Skase escaped extradition proceedings, and the Seven Network became a discreet company. In 1995 entrepreneur Kerry Stokes bought the network.

[edit] Headquarters

Panorama of the Seven Network Broadcast Centre in Melbourne. Also Seven Melbourne's headquarters.
Enlarge
Panorama of the Seven Network Broadcast Centre in Melbourne. Also Seven Melbourne's headquarters.

Seven Melbourne's primary studios are located in South Melbourne and are known as the Dorcas Street Studios. The studios were used for News, Current Affairs, Sport and playout until 2003, when these departments were moved to Docklands. These days Dorcas Street is used for all Entertainment, Drama, Reality and Lifestyle purposes. Studio 7 and 8 are currently the studios used in Seven Melbourne's production. Studio 7 being mainly only used for Dancing With the Stars and Deal or No Deal. Studio 8 is used mainly for productions with audiences, Hamish and Andy for example. Prior to the cancellation of Blue Heelers, this studio housed the police station, pub and bedroom set and was booked three days a week for recording.

In 2003, Seven Melbourne moved all its News, Current Affairs, Sport and playout facilities to a state of the art office at Docklands. The facilities, known as the Broadcast Centre Melbourne or BCM, are adjoined to the ex-Seven-owned Telstra Dome. The office is used to control news bulletins and playout all programs for Melbourne, Brisbane, Adelaide (excluding news), Sydney (excluding news) and Perth. Approximately 200 full-time employees work at the BCM, with an additional 100 hired as casual or part-time. In April 2005 BCM experienced a major power failure which resulted in a total blackout across the whole Seven Network as well as all regional affiliates during the program Blue Heelers.

[edit] Programming

Some of the highest rating programs in Australia are produced at Seven Melbourne.

[edit] Entertainment

[edit] News/Current Affairs

[edit] Reality/Lifestyle

[edit] Drama

[edit] Sport

[edit] Seven News

Wideshot of Melbourne's news studio
Enlarge
Wideshot of Melbourne's news studio
Peter Mitchell presenting Seven News
Enlarge
Peter Mitchell presenting Seven News

Seven Melbourne's flagship bulletin is broadcast at 6.00pm. The station produced the network's 4.30pm bulletin until Friday June 30 2006 when it moved to Seven's Martin Place studio.

Seven Melbourne's presenters include:

Senior reporters include:

  • Sally Young (chief of staff)
  • Brendan Donohoe (state politics)
  • Anastasia Salamastrakis (crime/courts)
  • Nick Etchells
  • Peter Morris
  • Jo Stone
  • Rohan Wenn
  • Norm Beaman

[edit] Notable Newsreaders

[edit] Station IDs

  • 1960: You're on Seven, This is Herald-Sun TV.
  • 1970: The Seven Revolution.
  • 1971-72: Looking Good.
  • 1972-73: Something Special.
  • 1973-74: TBA. (Was there an Ident here?)
  • Oct. 19, 1974 - Feb. 28, 1975: Revolving 7. (HSV-7's Color Test ID)
  • March - August 1975: SSSSSSS Seven Color Television.
  • Sept. - Dec. 1975: Seven Colors Your World.
  • 1976-79: The Color Machine.
  • 1977: Lucky Seven. (Used only briefly)
  • Nov. 1977: 21 Years of Television.
  • Summer 1977/78: Summer Fever.
  • 1980: You're on Seven. (Based on NBC's 'NB-See Us')
  • 1980-81: Seven is a Part of You.
  • 1981: Seven's Always Been a Part of You.
  • Summer 1981/82: Summer is a Part of You.
  • 1982: Take a Bow
  • 1983: Be There.
  • 1984: Sevensational.
  • 1985-86, 1988: Hello Melbourne.
  • Nov. 1986: 30 Years of Television.
  • 1987: Say Hello! (This is the true date)
  • 1987: Hello Melbourne. (used music from 'Let's All Be There')
  • 1988: Let's Celebrate '88.
  • 1989: Only The Best on 7.
  • 1990-91: Purple 7.
  • 1990: The Place to Be.
  • 1991: In the Mood/Yeah!
  • 1992-93: Golden 7.
  • 1992: Good Vibrations.
  • 1993: Handmade Television.
  • 1993-94: Has To Be.
  • 1995-96: Discover It All.
  • Sept. 1996: 40 Years of Television.
  • 1997-98: Melbourne's Home.
  • 1999: Melbourne's Alive!
  • 1999-2003: The One to Watch.
  • 5 July-31 August 2003: See Things Differently.
  • September-November 2003: Lucky Number Seven.
  • Summer 2003/04: Brand Spankin' New Summer.
  • February-November 2004: NOW!
  • Summer 2004/05: 7 Summer.
  • February-November 2005: Gotta Love It.
  • August 22, 2005: Melbourne is Seven.
  • November 4, 2005: Our 50th Begins!
  • Summer 2005/06: Gotta Love It - Summer.
  • February-November 2006: Thanks For Watching Melbourne's Channel 7.
  • Aug-Sept 2006: TV Turn 50/Seven Melbourne - 50 Years On.
  • Summer 2006/07: Mexican Summer. (based on "Amor" by Gipsy Kings)

[edit] Logo Guide

  • HSV Channel 7: 1956-57.
  • HSV Channel 7 Melbourne: 1957-63. (unconfirmed)
  • HSV7 Eye: 1964-68. (unconfirmed)
  • CHANNEL 7: 1968-69. (unconfirmed)
  • ‘Black and White’ Logo: 1970-74.
  • Revolving 7: Oct. 19, 1974-Feb. 28, 1975.
  • Seven Color Television: March 1-August 31, 1975.
  • ‘Rainbow’ Logo: Sept. 1975-81.
  • 7: 1982-85.
  • ‘Rainbow’ Logo: 1985-88.
  • ‘Split’ Logo: 1989-99.
  • ‘Ribbon’ Logo: 2000-03.
  • ‘Red 7’ Logo: 2003-?

[edit] Pre-Network Logos

Used from 1956 to 1957 on HSV-7

Used from 1957 to 1963 on HSV-7

Used from 1963 to 1968 on HSV-7

Used from 1968 to 1969 on HSV-7

Seven Network logos can be found at the following article; Seven Network.

[edit] External links


Broadcast television in the Melbourne, Victoria market  

ABV-2 (ABC)- HSV-7 (Seven)- GTV-9 (Nine)- ATV-10 (Ten)- SBS-28 (SBS) - C31
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