Hoyo de Monterrey (cigar brand)
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Hoyo de Monterrey is the name of two brands of premium cigar, one produced on the island of Cuba for Habanos SA, the Cuban state-owned tobacco company, and the other produced in Honduras for General Cigar.
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[edit] History
In 1831, Don José Gener y Batet emigrated to Cuba from Spain at the age of thirteen, where he worked on his uncle's plantation in Vuelta Abajo. Twenty years later, he would open his own cigar factory in Havana and begin producing his own cigar line, La Escepción. In 1865, after using his factory's profits to acquire one of the best tobacco farms in Vuelta Abajo, he registered a cigar line named for it: Hoyo de Monterrey.
Literally translating from Spanish to English as "the hole of Monterrey" in reference to the concave terrain favored by growers of premium tobacco, the brand became incredibly popular, especially in the British market, and José Gener's factory subsequently became one of the largest factories in Cuba. In 1900, Gener died in Spain and his daughter Lutgarda Gener took over the business and it would stay in the family for another thirty years.
In 1931, the Gener family sold their cigar brands in order to focus more on their sugar cane properties. The firm of Fernández, Palicio y Cía bought the Hoyo de Monterrey and La Escepción brands and added them to their impressive lineup, which already included Punch and Belinda. Around this time in the 1940s, the Le Hoyo series (along with the Chateaux series which would later be used to create the Davidoff cigar line) was created for Swiss distributor A Dürr Co.. After the death of partner Ramón Fernández, Fernando Palicio became sole proprietor of the business and by 1958 his cigar lines accounted for 13% of all Havana cigar exports.
After the embargo was set against Cuba by the United States, Fernando Palicio fled Cuba for Florida, where he subsequently sold his cigar lines to the Villazon family, which has continued to make Punch, Hoyo de Monterrey, and Belinda cigars from Honduran tobacco for the American market.
Cuba subsequently nationalized the tobacco industry and Hoyo de Monterrey continued production and is still a popular, globally-marketed Cuban cigar line. Among connoisseurs, the Épicure No. 2, Double Coronas, and Le Hoyo series are particularly prized.
Being a globally-marketed brand, Hoyo de Monterrey has been chosen for Habanos' annual Edición Limitada releases since 2000. Of interesting note is the Particular, which had some production problems during the first Edición Limitada lineup in 2000 with few of the cigars getting out to vendors. This prompted Habanos to release it again the next year, the only Edición Limitada cigar so far to have had this happen. In 2004, a new size was added to the Hoyo de Monterrey line, the Petit Robusto, which also wore a slightly-redesigned Hoyo de Monterrey cigar band.
Hoyo de Monterrey also produces two machine-made cigarillos: the Mini and the Midi.
[edit] Vitolas in the Cuban Hoyo de Monterrey Line
The following list of vitolas (sizes) within the Hoyo de Monterrey line lists their measurements in English and metric, their vitolas de galera (factory name), and their conventional name in American cigar slang.
Hand-Made Vitolas
- Double Corona - 7 5/8" x 49 (194 x 19.45 mm) Prominente, a double corona
- Churchill - 7" x 47 (178 x 18.65 mm) Julieta, a churchill
- Épicure No. 1 - 5 5/8" x 46 (143 x 18.26 mm) Corona Gorda, a toro
- Épicure No. 2 - 4 7/8" x 50 (124 x 19.84 mm) Robusto, a robusto or rothschild
- Petit Robusto - 4 1/8" x 50 (102 x 19.84 mm) Petit Robusto, a petit robusto
- Hoyo Corona - 5 5/8" x 42 (142 x 16.67 mm) Corona, a corona
- Short Hoyo Corona - 5 1/8" x 42 (129 x 16.67 mm) Mareva, a petit corona
Machine-Made and Hand-Finished Vitolas
- Palmas Extra - 5 1/2" x 40 (140 x 15.87 mm) Crema, a corona
- Coronation - 5 1/8" x 42 (129 x 16.67 mm) Petit Corona, a petit corona
The Le Hoyo Series
- Le Hoyo des Dieux - 6 1/8" x 42 (155 x 16.67 mm) Corona Grande, a long corona
- Le Hoyo du Député - 4 3/8" x 38 (110 x 15.08 mm) Trabuco, a short panetela
- Le Hoyo du Gourmet - 6 3/4" x 33 (170 x 13.10 mm) Palma, a slim panetela
- Le Hoyo du Maire - 3 7/8" x 30 (100 x 11.91 mm) Entreacto, a small panetela
- Le Hoyo du Prince - 5 1/8" x 40 (130 x 15.87 mm) Almuerzo, a petit corona
- Le Hoyo du Roi - 5 5/8" x 42 (142 x 16.67 mm) Corona, a corona
Edición Limitada Releases
- Particular (2000 and 2001) - 9 1/4" x 47 (235 x 18.65 mm) Gran Corona, a presidente or giant
- Pirámide (2003)- 6 1/8" x 52 (156 x 20.64 mm) Pirámide, a pyramid or torpedo
- Épicure Especial (2004) - 5 1/2" x 50 (141 x 19.84 mm) Gordito, a robusto extra
[edit] Trivia
- Red Auerbach was famous for smoking a Hoyo de Monterrey "victory cigar" before the end of basketball games of the Boston Celtics, the NBA team he worked for as a coach and executive from 1950 to 1997 and again from 2001 until his death in 2006.
