History of the British comic

From Wikipedia, the free encyclopedia

You have new messages (last change).
Cover to 27 December 1884 edition of Ally Sloper's Half Holiday
Enlarge
Cover to 27 December 1884 edition of Ally Sloper's Half Holiday

A British comic is a periodical published in the United Kingdom that contains comic strips. It is generally referred to as a comic or a comic magazine, and historically as a comic paper. British comics are typically aimed at children, and are published weekly, although some are also published on a fortnightly or monthly schedule. The three longest-running comics, The Dandy, The Beano and Comic Cuts are all British, although in modern times British comics have been largely superseded by American comic books and Japanese manga.

Contents

[edit] Overview

Comics by region
Comics in North America
Comics in Canada
Comics in Mexico
Comics in the United States
Comics in South America
Comics in Argentina
Comics in Brazil
Comics in Europe
Comics in Belgium
Comics in France
Comics in Germany
Comics in the Netherlands
Comics in Italy
Comics in Poland
Comics in the United Kingdom
Comics in Asia
Comics in China
Comics in India
Comics in Japan
Comics in Korea
Comics in the Philippines
Comics in Australia
Comics in Australia
List of comic creators

British comics typically differ from the American comic book in a variety of respects. Although historically they shared the same format size, based on a sheet of imperial paper folded in half, British comics have moved away from this size, with The Beano and The Dandy the last to adopt a standard magazine size in the late 1980s. Until this point, the British comic was also usually printed on newsprint, with black or a dark red used as the dark colour and the four colour process used on the cover. The Beano and The Dandy both switched to an all colour format in 1993.

Cover to The Beano, January 6 1940 edition
Enlarge
Cover to The Beano, January 6 1940 edition

Although originally aimed at the semi-literate working class, the comic eventually came to be seen as childish, and hence was marketed towards children. In today's market in Britain comics intended for teenagers or adults are considered to be more or less stretching the medium beyond its primary audience.

Historically, stories were of one or two pages in length, although they can now last longer and continue over a number of issues and period of time.

Whilst some comics contain only strips, other publications have had a slightly different focus, providing readers with articles about, and photographs of, pop stars and television/film actors, plus more general articles about teenage life, whilst throwing in a few comic strips for good measure.

Since the 1950s, it has been traditional that the most popular comics have annuals, usually published just in time for Christmas, and summer special editions.

In British comics history, there are some extremely long-running publications such as The Beano and The Dandy published by D. C. Thomson & Co. Ltd, a newspaper company based in Dundee, Scotland. The Dandy began in 1937 and The Beano in 1938. They are both still going today. The Boys' Own Paper lasted from 1879 to 1967.

The intellectual span of British comics over the years has stretched all the way from the cheerfully moronic obscenities of Viz (adult) to the political awareness of Crisis (adolescent to adult) and the sound educational values of Look and Learn (children's).

There has also been a continuous tradition of black and white comics, published in a smaller page size format, many of them war titles like Air Ace inspiring youngsters with tales of the exploits of the army, navy and Royal Air Force mainly in the two world wars, also some romance titles and some westerns in this format.

[edit] History

[edit] 19th century

In the 19th century, story papers, also known as "penny dreadfuls", served as entertainment for British children. Comic strips began to emerge slowly. Ally Sloper's Half Holiday, (1884), is reputed to be the first comic strip magazine to feature a recurring character, and the first British comic as would be recognised today. This strip cost one penny and was designed for adults. Ally, the recurring character, was a working class fellow who got up to various forms of mischief and often suffered for it.

In 1890 two more comic magazines debuted to the British public, Comic Cuts and Illustrated Chips, both published by Amalgamated Press. These magazines notoriously republished British and American material, previously published in newspapers and magazine, without permission. The success of these comics was such that Amalgamated's owner Alfred Harmsworth was able to launch both The Daily Mirror and The Daily Mail newspapers with the profits.

[edit] 20th century

Over the next thirty years or so, comic publishers saw the juvenile market as the most profitable, and thus geared their publications accordingly, so that by 1914 most comics were aimed at eight to twelve year olds

The period between the two wars is notable mainly for the publication of annuals by Amalgamated Press, and also the emergence of DC Thomson, launching both The Beano and The Dandy in the late 1930s, as previously noted. During the wars the Beano and Dandy thrived due to a ban on publishing new comics, this was because of a paper shortage. It is these two titles, more than any other, that have come to define a comic in the British public's mind. Their successful mix of irreverence and slapstick led to many imitators, notably Topper and Beezer. However the originators of this format have outlasted all rivals, and are still published today.

During the 1950s and 1960s the most popular comic magazine for older age-group boys was the Eagle published by Hulton Press. The Eagle was published in a more expensive format, and was a gravure-printed weekly. This format was one used originally by Mickey Mouse Weekly during the 1930s. The Eagle's success saw a number of comics launched in a similar format, TV Century 21, Look and Learn and TV Comic being notable examples. Comics published in this format were known as "slicks". At the end of the 1960s these comics moved away from gravure printing, preferring offset litho for cost considerations due to decreasing readership.

However the boys adventure comic was still popular and titles such as Valiant and Tiger published by IPC saw new adventure heroes become stars, including Roy of the Rovers who would eventually gain his own title. Odhams Press was a company which mainly printed new material which was adventure orientated, though it also reprinted American Marvel Comics material in its Power Comics titles such as Smash! and Fantastic.

In the late 1960s and 1970s, the underground comics movement inspired two new comics in Britain.: Oz and Nasty Tales were launched with the Underground premise of counter culture rebellion. Oz notably featured the character Rupert the Bear performing sexual acts. Both magazines were tried at the Old Bailey under the Obscene Publications Act because of their content. The Oz defendants were convicted, although the conviction overturned on appeal. The Nasty Tales defendants were cautioned. However, both these comics ceased publication soon after their trials, as much due to the social changes at the end of the counter culture as any effect of the court cases.

In the 1970s, few comics in the "slick" format were launched, Countdown was one, a publication similar in content to TV 21 and TV Comic. Vulcan, a reprint title, was another. Girl's titles that were launched in the "slick" format in the 1960s, continued in that format. Others changed, such as Diana and Judy which continued into the 1970s as slicks. They found themselves competing with titles such as Boyfriend and Blue Jeans, which had changed content and now featured mainly product related articles and photo-strips.

Cover of the first issue of 2000 AD, 26 February 1977
Enlarge
Cover of the first issue of 2000 AD, 26 February 1977

In the 1970s, comics became more action oriented. The first such title to be launched was Warlord, in 1974. Published by DC Thomson, it proved to be a success, and led to its then rival comics publisher IPC Magazines Ltd producing Battle Picture Weekly, a comic noted to be grimmer in style than its competitor. Battle's success led to IPC launching another, similarly styled title, Action. Action became a success, but also became controversial due to its content. Complaints about the comics tone eventually led to questions being asked in the House of Commons. Whilst an extremely popular title, its publishers IPC decided nonetheless to change the content, neutering the books appeal, and the title was eventually merged with Battle.

Action's position of popularity was eventually taken over by 2000 AD, launched in 1977. Created as a comic for older boys and girls, it also held appeal for teenage or even grown-up readers, and was again published by IPC. It was at this time that comics began to source artists from Spain, mainly for financial considerations. This trend was initially confined to the slicks, but continued through to the launch of 2000AD. Carlos Ezquerra is the most notable Spanish artist to have worked in British comics, having worked on both Battle and 2000 AD, and credited with the creation of the look of Judge Dredd. Judge Dredd and other 2000 AD titles have been published in a tabloid form known as a "programme", or "prog" for short.

In 1972, Marvel set up a publishing arm in the UK that mixed reprinted strips with new material. The Daredevils and Captain Britain are the two most notable names, although the licensed material proved to be the more successful. The Star Wars magazine lasted into the late 1980s, although it changed its name in line with the latest movie release.

In 1982 The Eagle was relaunched, this time including photo-strips, but still with Dan Dare as the lead story. The comic moved him from the front page to the centre pages to allow a more magazine styled cover.

Dez Skinn also launched Warrior, possibly the most notable comic of the period, as it contained both the Marvelman and V for Vendetta strips, by Alan Moore. Warrior was a sort of British equivalent of Heavy Metal magazine. Marvelman was a Captain Marvel clone that Skinn acquired, although the legality of that acquisition has been questioned. In Moore's hands, the strip became an "adult" style superhero, and was later reprinted, with the story continued, in an American full-colour comic, with the name changed from "Marvelman" to "Miracleman" to avoid any lawsuits that Marvel Comics may have considered.

The cover of Escape Magazine issue 3. Art by Chris Long
Enlarge
The cover of Escape Magazine issue 3. Art by Chris Long

Adult comics also witnessed a slight resurgence first with psst!, an attempt to market a French style monthly bande dessinée, and then with Escape Magazine, published by Paul Gravett, former psst! promotions man. Escape is the other notable comic from this period, featuring early work from Eddie Campbell and Paul Grist, amongst others. Neither comic managed to survive the vagaries of the comics market, Warrior beset by copyright issues and Escape by lack of publisher interest.

Most titles were eventually merged into each other through the late 1980s and early 1990s, as the popularity of comics waned. Although new titles were launched in this period, none seemed to find any sustainable audience. Notable comics from this period include Viz, Deadline, Toxic!, Crisis and Revolver.

Cover of Viz issue number 57
Enlarge
Cover of Viz issue number 57

Viz began life in 1979 as a fanzine style publication, before, in 1989, becoming the biggest selling magazine in the country. Based upon crude parodying of strips from The Dandy, amongst them Black Bag - the Faithful Border Bin Liner, a parody of The Dandy's Black Bob text story series about a Border Collie, Viz's popularity inspired similar themed titles, amongst them Oink!, Smut, Poot! and Zit, although they failed to achieve Viz's longevity and have subsequently folded. Whilst Viz no longer sells as well as it did at the height of its popularity, it is still one of the United Kingdom's top selling magazines.

Deadline was conceived by Steve Dillon and Brett Ewins, and mixed original strips with reprints of U.S. strips, notably Love & Rockets and articles and interviews on the British independent music scene of the time. Tank Girl was the most notable strip. Crisis was published by Fleetway Publications, the company formed from IPC's comics holdings, and then owned by Robert Maxwell. The comic was aimed at readers who had outgrown 2000 AD. It featured first works by Garth Ennis and Sean Phillips amongst others.

[edit] 21st century

Since the year 2000, the British market appears to have arrested its slow decline. However, there is no sign of any great growth in circulation for the few remaining titles, and certainly no sign of any new launches from mainstream publishers into the comics arena (see Life on the Island[1], Ninth Art article). An ever-increasing number of small press and fanzine titles are being produced, such as Solar Wind or FutureQuake, aided by the cheapness and increasingly professional appearance of desktop publishing programs. It is from this scene that the UK's new talents now tend to emerge (e.g. Al Ewing, Henry Flint or Simon Spurrier).

Since they were purchased by Rebellion, both 2000AD and the Judge Dredd Megazine have seen rises in circulation.

[edit] The reprint market

Cover of Young Marvelman Annual, 1960
Enlarge
Cover of Young Marvelman Annual, 1960

The comics reading public in Britain were not always able to get reliable supplies of American comic books and yet have always enjoyed the different approach to comics writing from the other side of the Atlantic. So the lack of reliable supplies was supplemented by a variety of black and white reprints of Marvel's 1950s monster comics, Fawcett's Captain Marvel, and some other characters such as Sheena, Mandrake the Magician, The Phantom etc. Several reprint companies were involved in repackaging American material for the British market, notably the importer and distributor Thorpe & Porter.

Thorpe & Porter published similar formatted titles under various names. They were also re-publishing Dell's Four Color series and Classics Illustrated in the UK. Their material also included some work never before published in the US. They were eventually purchased by DC Comics, via their distributing arm, then known as IND., in 1964, going on to publish an official Superman/Batman reprint book, DC Special.

Alan Class is another notable name in this market: his company Alan Class & Co. Ltd purchased L. Miller & Son's holdings in the early 1960s, and continued to produce black & white reprints until the late 1980s.

When Captain Marvel ceased publication in the United States because of a lawsuit, the British reprint company, L. Miller & Son, copied the entire Captain Marvel idea in every detail, and began publishing their own knock-off under the names Marvelman and Young Marvelman, taking advantage of different copyright laws. These clone versions continued for a few years and, as seen above, were revived years later in Warrior.

An oddity of the trans-atlantic comics trade is Sheena, Queen of the Jungle. This female version of Tarzan (with an element of H. Rider Haggard's "She who must be obeyed" - She... Na!) was licensed from Will Eisner's Eisner-Iger studio for a British and Australasian tabloid, Wags, in 1937. The success of this character led to the Wags artwork being repackaged for publication by Fiction House magazines in the United States, thus exporting the character back to her country of origin.

Currently Panini Comics reprint many modern American comics. They reprint Marvel's Ultimate Spider-Man (originally holding two issues of either Ultimate Spider-Man or Ultimate Marvel Team-Up, now existing as a double feature with Ultimate X-Men) and also produce a Collector's Edition line of comics, featuring a cardboard cover, three stories and a letters page on the inside back cover. Titles printed include many Marvel comics, including Astonishing Spider-Man, Essential X-Men and The Mighty World of Marvel Starring Daredevil and The Incredible Hulk (contaning, for example, a Daredevil comic, an Hulk comic and a Captain Britain comic). They also publish one DC comic, Batman Legends, reprinting various Batman adventures (e.g. two parts of a multi-title crossover and an issue of Batman: Year One).

[edit] List of British comics

There have been hundreds of comics in Britain over the years, including:

[edit] References

  • Perry, George; Aldridge, Alan (1989 reprint with introduction). The Penguin Book Of Comics. Penguin. ISBN 0-14-002802-1.

[edit] See also

Other relevant entries include:

[edit] External links

Retrieved from "http://en.wikipedia.org../../../h/i/s/History_of_the_British_comic_3153.html"