Heritage Foods

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Heritage Foods (I) Limited

Type of Company	Private (BSE)
Founded	1992
Headquarters	Hyderabad, India
Key people	Mrs.Bhuvaneswari Nara (Vice - Chairman) Dr. V. Nagaraja Naidu (MD)
Industry	Dairy and Retail
Revenue	$60M
Employees	700
Slogan	Health and Happiness
Website	www.heritagefoods.co.in

Heritage Foods (India) Ltd (commonly known as Heritage) is the largest milk and milk products producing private sector enterprise in South India, which recently launched a pilot food and grocery retail store under the brand name Fresh @.

1 About
2 The Dairy Brand - Heritage
3 The Retail Brand - Fresh @
4 Products
5 References
6 Further reading

[edit] About

Heritage was founded by Nara Chandrababu Naidu the former Chief Minister of Andhra Pradesh in 1992 with the objective of "bringing prosperity to the rural families through co-operative efforts”. At present, Heritage has market presence in all the southern states in India.

[edit] The Dairy Brand - Heritage

Heritage by choosing Chittoor district of Andhra Pradesh as its primary procurement base of milk, had taken full advantage of the large, high yielding and crossbred cow population found in the area, which has become the secret of the success story of Heritage.

Today Heritage has network in the states of Andhra Pradesh, Karnataka, and Tamil Nadu for procurement and distribution of quality milk and milk products. Heritage products are also distributed in the states of kerala & Maharashtra.

The brand 'Heritage' touches the lives of 500,000 farmers and 600,000 customers every day.

[edit] The Retail Brand - Fresh @

Heritage has recently also forayed into food and grocery retailing under the brand "Fresh@". The pilot store was launched in Hyderabad on 2006-11-29. The Store is presented to the customer as "Fresh@ Store_Location" to connect with the neighborhood. The pilot store, opened at Vikrampuri in Hyderabad, is called "Fresh@Vikrampuri".

Heritage has pan-India plans and intends to open 100 stores in south India in the next 3 - 6 months.

[edit] Products

Heritage's dairy range of products include milk, milk products, curd, ice cream, butter milk, flavoured milk, dairy whitener, skim milk powder, etc. The Fresh @ range of products include 177 SKU's of fresh fruits and vegetables, and the private label Farmers' Pride includes cereals, pulses, staples, and spices.