Here Comes the King

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Here Comes the King is a well-known advertising jingle written for Budweiser, the flagship brand of the Anheuser-Busch brewery, and whose slogan is, "The King of Beers". First played in circa 1976, it is often played as a theme song for the Budweiser Clydesdale horses pulling the Budweiser beer wagon. It was written, words and music, by Steve Karmen in 1970.

Partial lyric:

Here comes the King, here comes the Big Number One

Budweiser Beer is Beer that's second to none

The King is calling, so loud and clear

There's only one Budweiser Beer

There's only one Budweiser Beer

The song concludes with a referback to an earlier well-known jingle:

When you say Bud you've said it all

When you say Bud you've said it all

The song can also be heard at the top of the eighth inning during all St. Louis Cardinals home games. And was played continuously throughout the home games at the St. Loius Cardinals vs. Detroit Tigers 2006 World Series home games.

It is a staple at the ball games.

The song is also popular at sporting events at the University of Wisconsin-Madison, where the lyrics have been changed to:

"When you say WIS-CON-SIN, you've said it all"

This version is one of the songs listed as "School songs" on the Badger Sports website: http://www.uwbadgers.com/traditions/school_songs_121.html

The full lyrics are:

Here comes The King, here comes the big Number One!

Budweiser beer, the king is second to none.

Just say Budweiser, you've said it all.

Here comes The King Of Beers, so lift your glass, let's hear the call.

Budweiser Beer's the one that's leading the rest,

And beechwood aging makes it beer at its best.

One taste'll tell you so loud and clear.

There's only one Budweiser beer, there's only one Budweiser beer!

When you say Bud there's nothing left you can say.

(When you say Bud!)

When you say Bud, The King is right on his way!

(When you say Bud!)

The King is coming, let's hear the call,

When you say Bud you've said it all.

When you say Bud you've said it all!

Ya da da da da da da da da da da

(Here comes The King...!)